Facebook’s head of news partnerships will highlight a conference gathering news, technology and digital executives to talk about the Facebook Journalism Project and the company’s role in a changing media ecosystem.
Facebook’s Mobile Video Ads Boost Sales
Facebook reported second-quarter sales that beat analysts’ estimates, climbing 45% to $9.3 billion. Mobile advertising generated 87% of total ad revenue, an increase from 84% in the same period a year earlier. Net income rose to $3.9 billion, or $1.32 a share, from $2.3 billion, or 78 cents.
Do consumers view and process ad content differently depending on the platform? Is television more engaging than other viewing platforms? Discovery thinks so, and to prove it commissioned a study on video perceptions with IPSOS that compared and contrasted viewer engagement, usage and intent by television and social platforms. The result proved that TV reigns supreme with engagement and intent.
KING Rules Seattle’s TV Station Social Media
KING, Tegna’s Seattle’s NBC affiliate, is the leader in social media actions among TV stations in the market over the last six months according to data from audience insight firm Shareablee. Evonne Benedict, KING’s audience engagement manager, says the reason KING tops all TV stations in the market on social media is simple: They listen.
The sun is setting on SnappyTV, Twitter’s video-editing tool that allows TV networks and other publishers to cut and share TV clips on Twitter, Facebook and other platforms. In its place, Twitter will offer a new video-editing software inside its growing Twitter Media Studio product for media companies, though some publishers fear the change will eliminate their ability to share clips outside of Twitter’s ecosystem.
On average, publishers are posting 65% more video in this year’s second quarter vs. 1Q, based on those who were active in both quarters, as they look to drive engagement and revenue. Engagement metrics are way up — except when it comes to “likes.”
As NBC News prepared to build its first every newscast for the Snapchat app, it requires the NBC News team look at things in a whole new way — quite literally.
Several dozen news organizations, including the San Diego Union-Tribune, San Antonio Express-News, St. Louis Post-Dispatch, KQED and, as of last week, The Washington Post, have started using the social network to connect with readers.
WSB First TV Station To Get 1M Twitter Followers
Facebook is working on a new tool that could help drive subscriptions to news organizations that publish articles directly on the online service, an effort to improve the fraught relationship between the social giant and media companies. The tool would be added to Facebook’s Instant Articles product, which allows publishers to post news articles that can be read within Facebook rather than on the publisher’s website.
Amazon is paying publishers and social media “influencers” to post to Spark, the new commerce-oriented social network the company launched Tuesday.
Discovery Communications today appointed Fred Graver SVP, digital content and social for Discovery Digital. Graver most recently was the global head of TV for Twitter. In his new role, he will oversee […]
With another quarter in the books, Share Rocket looks at the top 10 U.S. markets to track the performance of the top local broadcasters. Local newsrooms are reaching the largest audiences they ever have and their reach continues to grow, quarter after quarter. In fact, 40 stations in the top 10 markets now have social media audiences of 1 million or more followers.
NBC News is launching a twice-per-day news show, Stay Tuned, on Snapchat, part of its push to attract younger viewers who tend to watch TV on mobile devices. Comcast’s NBCUniversal invested $500 million in Snapchat owner Snap Inc. during its initial public offering as it seeks to boost its digital offering.
Siding against Facebook, a federal judge has refused to dismiss a lawsuit against Facebook over allegations of inflated video metrics. U.S. District Court Judge Thelton Henderson in the Northern District of California ruled late last week that a group of six marketers can proceed with claims that the social networking platform violated an implied contractual obligation to use “reasonable care.”
KETV Has Sizable Lead In Omaha Social Media
KETV, Hearst’s ABC affiliate in Omaha, Neb., leads the market in social media actions over the last six months according to data from audience insight firm Shareablee. KETV has almost 1.8 million actions on social, 39% of the market’s almost 4.5 million actions.
Around the country, a small sample of mobile users can expect to start seeing ads in their Marketplace product feeds. While Facebook isn’t describing the ads as “native,” they do bear a strong resemblance to the product listings that users scroll through.
Facebook is building a standalone app that incorporates ideas from Houseparty, the group video chat app that rose from the ashes of Meerkat. The app, which has the working name Bonfire, was recently demonstrated for employees. It is being targeted for a fall release, according to a person familiar with the matter. “We don’t have anything to share at this time,” a Facebook spokeswoman said.
Facebook and YouTube is killing it in the arms race for live-streaming dominance, which should have traditional TV companies worried. Nearly half of online users watch live-streaming every week and nearly a quarter say they watch live-streaming every day.
WPXI A Solid First In Steel City Social Media
WPXI, Cox’s NBC affiliate in Pittsburgh, leads the market in social media actions over the last six months according to data from audience insight firm Shareablee. WPXI has more than 5.3 million actions on social.
Some in the White House see the president’s feud with the press as giving ammunition to his base. To many inside the White House, as well as outside allies, what looked like a public relations debacle last week amounted to an abundance of “winning” — a Trumpian catchphrase playfully repeated Friday by some West Wing officials, even as they were discomfited by the Brzezinski broadside.
MSNBC Morning Joe hosts Joe Scarborough and Mika Brzezinski postponed a vacation in order to respond to President Donald Trump’s Twitter attack yesterday in an op-ed piece in today’s Washington Post headlined: “Donald Trump Is Not Well.”
In a series of morning tweets, the president went after Mika Brzezinski and Joe Scarborough, who have criticized Trump on their MSNBC show Morning Joe. “I heard poorly rated @Morning Joe speaks badly of me (don’t watch anymore). Then how come low I.Q. Crazy Mika, along with Psycho Joe, came … to Mar-a-Lago 3 nights in a row around New Year’s Eve, and insisted on joining me. She was bleeding badly from a face-lift. I said no!”
The United States will experience a coast-to-coast total solar eclipse Aug. 21 — the first in 99 years. For the reporters, anchors and news crews at local TV stations, coverage of the celestial event is a once-in-a-lifetime opportunity. With just under two months to go, many stations are deep into their coverage planning.
Sheriff Calls Out KXAN Over Twitter Picture
It’s official: Facebook now has two billion monthly users. In other words, more than 25 percent of the entire world’s population uses Facebook every month. Facebook and CEO Mark Zuckerberg are no doubt already thinking about hitting three billion users, but the path to that number promises to be much, much harder.
Facebook will stream more than a dozen matches from European soccer’s top tournament, the highest-profile event to join the small but growing lineup of live sports programming. Starting in September, the social network will show live Champions League matches in the U.S. through a partnership with Fox Sports. The deal with the sports division of 21st Century Fox includes double-headers during the group stage, four Round of 16 games and four quarterfinal matches.
WDRB Wins Social By A Nose In Louisville
WDRB, Block Communications’ Fox affiliate in Louisville, Ky., comes out ahead of the market’s other TV stations in a competitive race in social media actions over the last six months according to data from audience insight firm Shareablee.
The Wall Street Journal reports that Facebook is talking to Hollywood studios and agencies about producing TV-quality shows with an eye toward launching original programming by late summer, people familiar with the matter say. In meetings with major talent agencies including Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners, Facebook has indicated it is willing to commit to production budgets as high as $3 million per episode, people familiar with the situation say. WSJ subscribers can read the full story here.
The Reuters Institute’s annual report on digital news contains some surprises. More young Americans are paying for news.