The CW

What pilot season? The CW is introducing a fall season that doesn’t feature a show developed at the network over the last nine months. The lone new series on its schedule is hour-long comedy Crazy Ex-Girfriend, a last-minute pickup of a project originally developed and piloted as a racy half-hour comedy for Showtime.

The CW show will return for a seventh season, but it’s star, Nina Dobrev, won’t be. Co-star Michael Trevino will likely follow.

If the way to a viewer’s heart is through her stomach, then the CW’s marketing efforts for the new horror-comedy iZombie are nothing if not brainy. The network is deploying iZombie-branded food trucks in select pedestrian-friendly locations in New York and Chicago. On the menu: cerebrum-shaped cake pops and ramen burgers (depending on your perspective, the noodle-y buns either resemble brains or viscera).

This is a rare feat — all scripted series on the CW’s fall schedule will make it to next season. The network today gave early renewals to freshmen The Flash and Jane the Virgin for second season as well as The Originals (Season 3), Reign (Season 3), The 100 (Season 3), Arrow (Season 4) and veterans The Vampire Diaries (Season 7) and Supernatural (Season 11).

The network’s SVP of alternative programming, Kristen Connolly Vadas, is leaving the network as her position is being eliminated, one of several being cut at the network as part of  the ongoing layoffs at Time Warner’s Warner Bros. Entertainment, which co-owns the CW with CBS.

Traditional Saturday morning programming on U.S. broadcast television will come to an end this September when the Vortexx programming block on the CW Network will be replaced with One Magnificent Morning, a five-hour E/I programming block geared toward teens and their parents.

Beginning Sept. 15, Hearst’s Burlington, Vt.-Plattsburgh, N.Y., NBC affiliate will give CW and MeTV separate channels, 5.2 and 5.3, respectively. Since March 2013, the two networks have shared the broadcast day on WPTZ 5.2.

The CW’s decision to yank the two summer shows Wednesday brings the total number of axed shows this summer to five, three of them on the young-skewing net. It’s possible that only one new show, the already renewed NBC drama The Night Shift, will make it to a second season.

The Fifth Network, long operating in the shadows of its larger broadcast rivals, is in the midst of a renaissance.

The CW will roll out its fall 2014 launch this October with new series The Flash and Jane the Virgin. For the third year, CW will kick off its new season with an exclusive telecast of the IHEARTRADIO Music Festival, airing over two nights, Monday, Sept. 29, 8-10 p.m., and Tuesday, Sept. 30, at same time.

The CW this October will debut a 10-show, five-hour Saturday morning educational/informational block called One Magnificent Morning from Litton Entertainment with such shows including Dog Whisperer with Cesar Millan: Family […]

The CW has added a pair of specials to its summer sked, announcing premiere dates on Monday for the “iHeartradio Ultimate Pool Party” and the “2014 Young Hollywood Awards.” The net also has slotted the latest season of America’s Next Top Model.

Tribune CEO Peter Liguori is the network’s biggest affiliate owner, so the CW owners — CBS and Warner Bros. — have to take him seriously. And something will have to give based on the tough comments he made Thursday — the same day CW execs told advertisers, in their upfront presentation, that the network just attracted its largest audience in three years. Liguori says he’s “not pleased with where the CW is” adding that it “should not program to [young] people who don’t watch television.”

Joe Hill will pen the new project for exec producers Alex Kurtzman and Roberto Orci, with the network eyeing the project for a potential summer run.

The CW’s crop of freshman dramas have all received back-nine orders, the network announced Monday, taking the episode counts for The Originals, Tomorrow People and Reign to 22.

In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series. Rolling out today, the campaign incorporates elements from Ford’s social engagement effort (“Fiesta Movement: A Social Remix”).

A backdoor pilot for a potential Vampire Diaries spin-off — titled The Originals — aired Thursday night, and less than a day later, CW placed an order for the show’s first season. Joining the show on the network’s 2013-14 schedule will be a third season of Hart of Dixie plus a second season of freshman drama Beauty and the Beast.

Bahakel’s former Fox affiliate in North Carolina will start airing the CW lineup on July 1.

Barbra Robin has been promoted to SVP, integrated marketing, The CW, effective immediately. The announcement was made by Rob Tuck, EVP, national sales, to whom she will continue to report. […]

The Mission Broadcasting-owned indie will add CW programming on Jan. 31. The network’s previous home in the Indiana market, low-power WAZE, went dark earlier this month.

Musical chairs and ballet will both continue to be part of The CW schedule. The network has given second season pick-ups to two of its reality shows.

The CW’s audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. Rick Haskins, The CW’s executive vice president of marketing and digital programs, talks about his network’s social TV strategy.

The network will use Rentrak’s TV Essentials census-based TV ratings service.

Dawn Ostroff, the former entertainment head of The CW network, is in talks to join publishing house Condé Nast in a new role, The Post has learned. Sources said Ostroff will help further Condé Nast’s initiatives in television and online video.

The group owner locks in new five-year deals to carry CW programming on 10 of its stations through August 2016.

The former president of ABC Studios will take over leadership of the network this month as Dawn Ostroff transitions out next month. He will oversee all aspects of The CW, including programming, sales, marketing, distribution, finance, research and publicity.