Executives from CNN, The Weather Channel, Brainstorm and Planar will talk about how broadcasters are using augmented reality to enhance storytelling during a July 15 TVNewsCheck Working Lunch Webinar that will also explore how broadcasters are using virtual reality to create the next generation of news, weather and sports sets. Register here.
Accelerating climate change and its far-flung effects have fast become the most important story in the news cycle. But that isn’t always the stuff that gets talked about or tweeted — or the biggest ratings. Now the Weather Channel is making climate change a bigger part of its overall focus. The cable network over the next several months plans to infuse climate coverage into its morning, afternoon and even entertainment programs in a way that Nora Zimmett, the outlet’s chief content officer, believes will make for reports that audiences won’t be able to ignore.
In the midst of a record revenue fiscal year fueled by an election cycle that elevated ratings, Fox News is launching a streaming weather channel and will start to sell ads on its subscription streaming service Fox Nation, where lifestyle programming might be appropriate for some advertisers. Jeff Collins, EVP, advertising sales, at Fox News Media, is looking to increase revenue again in the upcoming fiscal year and he’s counting on a dramatically changed news environment, with less emphasis on politics, to attract otherwise skittish advertisers.
The Weather Channel’s free streaming service, Local Now, today announced a distribution partnership with Cinedigm, which includes a new slate of streaming channels. This collaboration is part of Local Now’s commitment to expanding the depth, availability, and entertainment value of its programming offerings. Local Now viewers will now have 24/7 access to channels including The Bob […]
Weather Group LLC, parent company of The Weather Channel, has named proven senior marketing and media executive Fred Bucher as senior vice president and chief marketing officer. Bucher will lead the marketing, communications and research/insights areas for The Weather Channel and free streaming service Local Now. These departments will work in tandem to support the […]
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LOS ANGELES (AP) — The operator of The Weather Channel mobile app has agreed to change how it informs users about its location-tracking practices and sale of personal data as part of a settlement with the Los Angeles city attorney’s office, officials said Wednesday. City Attorney Mike Feuer alleged in a 2019 lawsuit that app users were […]
The Weather Channel was knocked off the air Thursday morning by what it said was a malicious software attack on the network.
Known as “immersive mixed reality technology,” videos like The Weather Channel’s Erika Navarro’s take green screen graphics and merge them with real-time, predictive data from agencies such as the National Hurricane Center. The result is a virtual scenario that unfolds around a studio anchor, engulfing the set with terrifying realism but allowing the anchor to walk viewers through potential weather with newfound urgency.
The Weather Channel has covered the story live around the clock since 5 a.m. ET on Friday and plans to continue until 1 a.m. Saturday, if it has wound down by then. “What I’ve tried to do is not cede the story to anyone else once the forecasting has been done,” said Nora Zimmett, the channel’s SVP of programming. Traditional news outlets have relied on water-logged correspondents to tell the story of Harvey and its aftermath. Network star power has been in short supply in Texas, with NBC Nightly News anchor Lester Holt the biggest name on the scene early.
The Weather Channel today said it has named Liana Brackett to its staff of on-camera meteorologists, effective immediately. Previously she was an on-camera meteorologist at KPTV Portland, Ore., where she produced the 8 and 9 o’clock newscasts. She started her career working as a meteorologist for the National Weather Service in 2009 in Portland, where she […]
TrafficLand, an integrator of live traffic video, announced today an agreement to provide live video from its network of public traffic cameras to The Weather Channel’s new Local Now service. Local Now, launched in January on Sling TV, offers real-time, hyper-local updates on weather, traffic and news content to streaming content services. Under the agreement, Local Now can show live TrafficLand network video from […]
Weather Channel Tells True Story Of Cannibalism
The Atlanta-based cable channel is vowing to return to basics of programming focused on weather reports and meteorological sciences now that the digital half of its parent Weather Co. is to be acquired by IBM in a deal estimated at $2 billion. Weather Channel also plans to launch a customized streaming service designed to be bundled into channel packages from OTT providers such as Sling TV.
NEW YORK (AP) — After The Weather Channel canceled his morning show, Al Roker is coming back on a much smaller screen. He’s the headliner for “The Lift,” a digital offering that could have intriguing implications for television programs. It will launch on Oct. 15, available on the network’s free mobile app on weekdays between […]
The owners of the Weather Channel have hired the banks Morgan Stanley and PJT Partners Inc. to explore a sale, according to people familiar with the matter. Preliminary discussions have taken place with technology and media companies, said the people, who asked not to be named because the talks are private. Blackstone Group LP, Bain Capital LLC and Comcast Corp.’s NBCUniversal acquired the company for about $3.5 billion in 2008.
NEW YORK (AP) — The Weather Channel is looking beyond cold fronts and summer showers with a project featuring the voices of 25 prominent people talking about the need to take action on climate change. The network says its “The Climate 25” series is about science, not politics. But its message is unmistakable, and is […]
Some heavy storms may be headed toward the Weather Channel. DirecTV, the satellite broadcaster with more than 20 million subscribers around the country, has quietly started distributing a network called WeatherNation just as its deal to carry the Weather Channel is set to expire.
Sam Champion will anchor the Weather Channel’s new flagship morning show, which is set to debut in early 2014. His last day at Good Morning America is Wednesday. Ginger Zee will take over his weather responsibilities at GMA and across the news division.
After ramping up reality series and reducing its straight weather coverage, the cable network will now offer forecasts around the clock, even during commercials.
