If your competitor has the most experienced meteorologists in town, and has marketed that position successfully, you can’t own it. So maybe your best option is to find another position that you can own, one that is unspoken, subtle and not so serious. Here are seven successful weather promotion strategies you can file for a rainy day.
Tegna’s ABC affiliate leads the market in social media by more than a million actions over its nearest competitor in the past six months according to data from audience insight firm Shareablee. WTKR, the CBS affiliate owned by Dreamcatcher Broadcasting, came in second with just over 2 million actions.
The Norfolk, Va., ABC affiliate’s former sales manager is upped to the top spot following Brad Ramsey’ promotion to Gannett VP of sales.