Nearly 1,000 employees will be let go this week as part of a major restructuring in the company’s advertising technology group.
As the television industry looks for better ways to measure viewers, NBCUniversal wants the audience metrics used to buy and sell advertising to take into account the quality of the video and how much it engages consumers. NBCU on Wednesday is holding its annual pre-upfront presentation highlighting its data and technology capabilities for advertisers. This year’s event is called One23.
Yahoo today announced an expansion of its partnership with DirecTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. With the expanded partnership, Yahoo’s demand-side platform (DSP) […]
Research conducted for Yahoo and ad agency Publicis found that while people may have been isolated from friends and co-workers, they stuck together and gathered around glowing screens. The increased screen time at home created the opportunity for 64% of families to spend more time watching shows together and 49% are planning movie nights as a family.
Yahoo today announced a partnership with Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, to enable more strategic planning, efficiency and measurement for […]
Exclusives
Yahoo today announced an expanded partnership with Glewed TV, an ad-supported video-on-demand (AVOD) discovery and live distribution platform for original and professionally produced video content. With the expanded partnership, Glewed TV has […]
For Yahoo News, TikTok Is Information Exchange
In its two years on TikTok, Yahoo News has garnered 1.7 million followers by following a simple maxim: It’s all about engaging with communities rather than uploading videos and leaving.
Limelight Networks, a provider of edge-enabled web applications and content delivery solutions, is purchasing Yahoo’s Edgecast Inc., a provider of edge security, content delivery and video services, in an all-stock […]
Yahoo today announced the expansion of its partnership with Tubi, Fox Entertainment’s ad-supported video-on-demand (AVOD) service, “bringing incremental efficiencies to the planning and buying of CTV,” it says. Building on Yahoo and […]
Jim Lanzone, the former chief executive officer of CBS Interactive, is leaving Tinder to become CEO of Yahoo. He’ll succeed Guru Gowrappan effective Sept. 27. Gowrappan has been named senior adviser to Apollo’s private equity business.
Apollo Global Management said Wednesday that it has completed its purchase of internet icon Yahoo — formerly Verizon Media — for about $5 billion, from Verizon Communications. As part of the deal, Verizon will retain a 10% ownership interest in the new company. Verizon and Apollo first announced the deal in May, and the sale includes ad tech assets.
Verizon will sell Verizon Media, which consists of the pioneering tech platforms, to Apollo Global Management in a $5 billion deal.
Verizon is exploring a sale of its media assets, including potentially parts of Yahoo and AOL businesses, people familiar with the matter say. Private-equity firms including Apollo are among the possible bidders.
For News Streaming, Election Is Proving Ground
Executives from CNN, ABC News, E.W. Scripps, Gray and Yahoo say the 2020 election provides them an opportunity to build on the audiences surges they’ve seen on their streaming platforms since the pandemic.
Can two once-great Internet behemoths come together harmoniously in an age of mergers, roll-ups, and distribution plays? The early returns suggests that Oath — the corporate marriage of AOL and Yahoo — has some work cut out for itself.
The former Today show host and CBS Evening News anchor will be concentrating on production work for the time being. A representative for Couric said Friday she turned down an opportunity for a short-term contract extension at Oath, formerly Yahoo.
Yahoo today said it completed the sale of its operating media business to Verizon Communications for approximately $4.48 billion. As previously announced, on June 16, the remaining part of Yahoo will change its name to Altaba Inc. Verizon will combine Yahoo with AOL properties to create Oath. Yahoo’s search business, along with other advertising assets and portals, now belong to Verizon.
Verizon wants to become a strong third choice for advertisers by adding Yahoo’s popular sites and billion users worldwide to its own media business, which includes AOL and Verizon’s home-grown go90 video service. It can place ads on those sites, and can also combine data from visitors to those sites with AOL’s ad technologies and sales teams, and possibly also personal data from Verizon mobile customers such as location and other information, in order to better target ads at individuals.
According to sources, layoffs are expected to take place across AOL and Yahoo that could number up to 1,000 jobs. That is less than 20% of the combined company, according to sources. This action is not unexpected, given that both companies have a lot of redundancies, including in human resources, finance, marketing and general administration.
The beleaguered company’s failure is a sign of what’s to come for many ad-based websites.
Verizon Communications will create a new company called Oath after it completes its $4.5 billion acquisition of Yahoo and melds the troubled internet company with its AOL operations.
Yahoo released a succession plan Monday for when the company’s core search and advertising assets transfer to Verizon. Yahoo board member Thomas McInerney will serve as CEO and Alexi Wellman will fill the CFO position after Yahoo completes the sale.
Verizon’s willingness to accept some of the lingering risks from Yahoo’s security breaches underscores the wireless carrier’s desire to become a bigger player in the digital advertising market. Google and Facebook currently dominate, but Verizon believes there’s room to grow.
Verizon Communications is close to a renegotiated deal for Yahoo’s internet properties that would reduce the price of the $4.8 billion agreement by about $250 million after the revelation of security breaches at the web company, according to people familiar with the matter.
Yahoo spent millions of dollars to hire media all-stars like Katie Couric, Joe Zee and David Pogue. So what’s going to happen with them now that Yahoo is being swallowed up by Verizon? The short answer is, they don’t know. And if Verizon knows, it’s not telling yet. But several staffers say that they expect cutbacks.
The sale announced this morning marks the second time in two years that Verizon has snapped up the remains of a fallen internet star as it broadens its digital reach. The nation’s largest wireless carrier paid $4.4 billion for AOL last year. Verizon had emerged in recent days as the front-runner for the beleaguered internet company.
Though the Internet giant managed to beat Wall Street’s expectations, Yahoo said its revenue fell 19% from a year earlier, while its loss widened to $440 million. The company also reported Monday that it’s writing down $482 million in charges related to the declining value of social media site Tumblr.
Verizon, long considered the front-runner in bidding for Yahoo’s core internet business, has been bested, though by whom and how much remains unknown according to an unnamed source. Yahoo will be putting together a new shortlist of bidders in the coming days.
The Wall Street Journal reports the deadline for second-round bidding was Monday night, and Verizon, the leading contender, laid down $3 billion. Private equity firm TPG was also expected to bid, though it’s uncertain what other first-round bidders were following through. At least one more bidding cycle is expected. Journal subscribers can read the full story here.
Add Twitter to the flock of bidders who have circled Yahoo. Jack Dorsey’s struggling social network met with Yahoo’s management, led by CEO Marissa Mayer, several weeks ago to discuss a possible merger of the companies, sources tell the New York Post.
Katie Couric is considering leaving Yahoo, which is looking to sell itself to a yet-to-be-named buyer. While company execs have been buzzing that the media superstar is preparing to announce that she’s departing after 2½ years as a global anchor at Yahoo News, sources close to Couric say she will wait to find out who buys the struggling tech giant.
Verizon plans to make a first-round bid for Yahoo’s web business next week, and is willing to acquire the company’s Yahoo Japan Corp. stake to help sweeten the offer, according to people familiar with the matter. Google, the main division of Alphabet Inc., is also considering bidding for Yahoo’s core business, a separate person said.
Sarah Ellison provides a portrait of Yahoo in its hollowed-out decline, having overplayed its hand in CEO Marissa Mayer’s zeal to be a media juggernaut. Yahoo once wanted to be both a media and tech company, she writes, though in the midst of a sale, “the product side seems to be winning.”
Yahoo and the National Hockey League entered a partnership today to deliver live, out-of-market NHL games for free on Yahoo. Best yet for cord-cutting puck fans, there will be no cable subscription or authentication required.
