Premion, a premium CTV/OTT advertising platform for regional and local advertisers, today announced the addition of two new regional sales leaders to address the accelerating growth of streaming TV advertising. Effective immediately, Amanda Dunlap will serve as Southwest regional sales director and Tracy Kalfas is joining as Midwest regional sales director.

These appointments expand Premion’s direct sales team, which encompasses five key regions: East, Southeast, Midwest, Southwest and West. The regional sales management team is responsible for business development and managing national agency relationships within their territories, in addition to local, direct brand and regional agency relationships.

“OTT is the fastest growing ad-supported category in the media industry, and it continues to accelerate in both consumer and advertiser demand,” said John Vilade, head of sales at Premion. “Premion is the local OTT leader and we’re fortunate to continue to attract best-in-class talent to take us to new levels. Amanda and Tracy join our team with track records of success in digital, linear and OTT. Their additions will enable Premion to continue our rapid expansion, provide greater access to coveted OTT audiences, and drive business outcomes for advertisers. We’re thrilled to have them on board.”

In leading the Southwest region, Amanda Dunlap brings more than 15 years of local television, OTT and digital sales experience for leading media brands. Most recently, she spent six years at NBC Universal, where she was West Coast regional sales director for NBC Spot On and digital sales director for NBC and Telemundo broadcast properties in Los Angeles.

Prior to NBCUniversal, Dunlap was regional digital sales manager for Univision in Los Angeles, vice president of local interactive sales for Entravision in Los Angeles, and director of interactive sales for CBS Radio in Denver.

Tracy Kalfas brings more than 25 years of marketing and cross-media management experience with strong roots working with retail, QSR and entertainment brands. Prior to Premion, she spent 20 years at Initiative in sales leadership roles. She most recently was group director of investments in the Chicago office, managing local media strategies and campaigns for clients across 200 markets.

Kalfas was a key member of award-winning teams that included an Effie Awards on behalf of Miller High Life, a Mediaweek Media Plan of the Year accolade for Baskin-Robbins, and a Cynopsis Best Integrated Marketing award for Coors Light and Pac-12.

Premion, Tegna’s premium CTV/OTT advertising solution for regional and local advertisers, today added three new regional sales leaders to address the accelerating growth of the streaming advertising market.

Shawn Edwards

Doug Tierney

Effective immediately, Shawn Edwards, formerly VP of Sales for KNBC Los Angeles, will serve as regional sales manager for Los Angeles with oversight over San Francisco; Doug Tierney, formerly of Comcast Spotlight, joins as regional sales manager for Boston; and Tony Mastromatteo is joining as regional sales manager for Mid-Atlantic, Philadelphia.

Tony Mastromatteo

These appointments expand Premion’s direct sales team, which now encompasses New York, Chicago, South-East Region (Atlanta-based), Los Angeles, San Francisco and newly added Boston and Mid-Atlantic, Philadelphia. The regional sales management team is responsible for business development and managing national agency relationships within their territories, in addition to local, direct brand and regional agency relationships.

Premion is Tegna’s CTV/OTT advertising platform that allows local, regional and national advertisers to reach targeted audiences in premium live and on-demand programming at scale.

According to Tegna, “with its commitment to guaranteed quality and delivery, Premion has built direct relationships with the largest and most trusted networks to ensure top quality premium content, transparency and brand safety.”

“As the streaming advertising leader, powered by premium brand-safe content and data innovation, Premion has built a proven track record of trust and reliability with brand marketers and agencies,” said Jim Wilson, president of Premion. “By adding three top performers to our sales leadership ranks, we’re positioning Premion for continued growth as we drive richer targeting and new innovations to solve advertisers’ biggest concerns of brand safety, transparency, addressability and scale.”

In bolstering Premion’s Los Angeles and San Francisco markets, Edwards brings 25 years of experience in helping broadcast, network affiliates and MVPDs increase revenues and market share across linear and non-linear platforms, including 18 years at NBCUniversal in various sales management roles.

In overseeing the Boston and Providence markets, Tierney is an OTT and live sports programming expert. Prior to joining Premion, he spent eight years at Comcast Spotlight selling linear TV, digital/OTT products and political advertising, where he won the 2014 President’s Club Award as one of the top account executives in the country.

In leading the Philadelphia market, Mastromatteo brings more than 20 years of media experience to Premion. An experienced media buyer and seller, he has advised large well-known brands on how to remain dominant in an ever-changing media landscape. For more than a decade, Mastromatteo has also served as an adjunct professor teaching media planning and advertising media sales at Towson University, his alma mater.

Since its launch in November 2016, Premion has delivered billions of impressions through tens of thousands of campaigns for thousands of clients in more than 200 DMAs.