Comscore Renews Measurement Deal With KDOC Los Angeles
Comscore today announced a renewal agreement with Ellis Communications’ independent KDOC Los Angeles. Under the terms of the agreement, Ellis will continue to use Comscore’s local TV measurement currency and its advanced audiences.
“Having stable and reliable measurement is crucial for KDOC. Comscore’s measurement of the Los Angeles market via millions of households provides KDOC with the precise, representative and dependable measurement that we need to understand our viewers and to work with our agency and advertiser partners,” said Jack Peck, president-GM, KDOC.
“KDOC-TV’s sustained commitment to Comscore’s local market measurement in Los Angeles is a testament to the value of our information for driving programming and sales decisions,” said Steve Walsh, executive vice president, Comscore. “We are excited to continue our partnership with Ellis Communications and KDOC-TV.”