Relo Metrics Expands Broadcast Measurement Internationally

Relo Metrics (formerly GumGum Sports), an AI-powered sponsorship analytics platform for real-time data decisions, has expanded its broadcast viewership and valuation data into Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC).

Relo Metrics will provide “complete omnichannel sponsorship valuation, covering broadcast, and social, in a single platform view across a variety of international markets to ensure clients see the full scope of the value their partnerships bring. This comes as the continued growth and popularity of football, women’s sports, basketball, Formula 1, tennis, cricket, rugby and cycling across the globe attracts more fans, viewers and customers.”

Relo Metrics has been providing the European market with sponsorship valuation data across social media for years. This expanded offering now allows the company “to become one of the only omnichannel providers of sponsorship valuation data globally. By offering a consistent, single-provider solution that includes data and software, Relo Metrics ensures data uniformity and accuracy across different markets. This expanded approach is not limited to major sports; it extends to emerging and women’s sports, enhancing revenue growth and market understanding,” the company said.

International markets covered include:

Europe: Austria, Belgium (National), Belgium (North), Belgium (South), Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovenia, Spain, Sweden, Switzerland (French), Switzerland (German), Switzerland (Italian), Switzerland (National), Turkey and United Kingdom

Other markets: United States, Australia (Regional), Canada (English), Canada (National), Canada (Quebec), India, Indonesia (FTA channels), Israel, Japan (Kansai), Japan (Kanto), Japan (Nagoya), New Zealand, Malaysia, the Philippines, Saudi Arabia, South Africa, South Korea, Thailand (FTA channels) and Vietnam

Relo Metrics says it offers “comprehensive, near-real-time data on sponsor exposure across live broadcasts, social media and streaming platforms.”

Jay Prasad, Relo Metrics CEO, said: “The expansion of Relo Metrics and the introduction of international broadcast measurement, combined with our existing social media business, represent a paradigm shift in how sports sponsorship is analyzed and valued, and the business processes enabled by software and scaled data will create efficiencies for buyers and sellers of sports sponsorship.

“This move not only positions Relo Metrics as a leader in sports analytics but also paves the way for a more dynamic, responsive approach to sports marketing in EMEA and globally.”