Agencies are better informed than ever before about consumers, but many of those consumers, especially the affluent young people prized by advertisers, hate ads so much that they are paying to avoid them.
Super Bowl LIV will have four longer ad breaks each quarter instead of five, though the total number of ad minutes in the game will be unchanged. Research suggests that fewer ad breaks improves both the in-stadium and TV viewing experience for fans.
She is succeeding the retiring Mark Friesch at Weigel’s CBS affiliate in Milwaukee.
The total set a new record for political ad spending on local broadcast television for any election cycle, according to TVB.
Public databases that shine a light on online political ads — launched by Facebook and Google before Tuesday’s U.S. elections — offer the public the first broad view of how quickly the companies yank advertisements that break their rules.
BPA Worldwide today appointed Richard Murphy executive vice president. Murphy joined BPA in February 1992 in its accounting department, where he rose to the position of controller before moving over to audit operations. There he filled management roles as head of BPA’s Northeast, Mid-Atlantic, and Midwest regions. In 1998, he moved to Toronto as VP […]
Morgan Stanley is wagering that sports betting — partially fueled by interest in NFL stars like Eli Manning — will pay off handsomely for casinos in the next few years. The Wall Street firm, which is advising MGM on a possible bid for Caesars Resorts, believes there could be $216 billion legally wagered on sports by 2025.
Cadent is launching a new self-serve platform designed to make it easier for media buyers and marketers to mount large scale, national addressable ad campaigns. The Candent Advanced TV Platform provides access to 70 million addressable households served by cable operators, satellite distributors and over-the-top networks despite the differences in their technical and back-office set ups.
Both networks said today they will stop airing President Donald Trump’s campaign advertisement that featured an immigrant convicted of murder. Earlier, CNN had rejected the same ad, declaring it racist.
November, February, May and July. Traditionally, those months are when Nielsen conducted its ratings sweeps used to set ad rates. In September, Nielsen began surveying TV viewership every month. But it appears not everyone got the memo. “It is interesting to me that the TV news industry has not figured out that there are no longer just four sweeps months a year,” said David Hughes, the news director for WDBJ Roanoke, VA.
Viewers may be sick of campaign ads, the mostly negative content and the sheer repetition of many of them, but the revenue they produce helps in a big way to sustain local TV news.
A recent Facebook initiative aimed at combating foreign interference in elections involves requiring political-ad purchasers to identify themselves in “paid for by” disclaimers. But Facebook’s system suffers from some “significant apparent loopholes,” including one that allows ad purchasers to lie about their identities, Senate Democrats Amy Klobuchar (Minnesota) and Mark Warner (Virginia) say in a new letter to CEO Mark Zuckerberg.
NBC is getting grief over its decision to air an election ad from President Trump that focuses on the migrant caravan in Mexico. The airing of the ad came around 10:30 p.m. ET on Sunday, about two hours into NBC’s Sunday Night Football broadcast in a game between the Green Bay Packers and the New England Patriots. It also comes a day after news surfaced that CNN had declined to air the spot, calling it “racist.”
U.S. light-vehicle sales, behind strong light-truck demand and elevated incentives, inched up 0.4% in October, signaling the second-half slowdown that began in July is moderating. FCA, Toyota, the VW Group and the Hyundai Group posted gains while GM, Ford, Honda and Nissan slipped.
The platform is a bidding system that allows small daily minimum marketer media spend to access more than 200 billion national TV ad impressions weekly from top cable and broadcast networks. Simulmedia says it will give DTC marketers key return-on-media investment metrics — and provide scale they have not achieved with digital media.
More than 50 positions in NBCUniversal’s advertising sales group are expected to be eliminated as the company works to allocate more resources to digital and other kinds of advertising. “From time to time we look across the business to ensure we’re best positioned to stay competitive in this rapidly changing marketplace. As a result, there will be some staffing changes within our advertising division,” the company said
The broadcaster extends its access to the measurement company’s suite of local TV services, including Nielsen Local TV View and Nielsen Scarborough.
Extreme Reach’s 3Q Video Advertising Benchmarks Report says that impressions delivered in digital videos over connected TV rose 170% year over year. Connected TV share of the ads served rose 38%, compared to 31% for mobile and 21% for desktop. Tablets, once popular, accounted for just 9% of impressions.
The automation logjam is breaking up with companies like Hudson MX, Videa, WideOrbit and ProVantageX in play. The business has reached a critical mass, according to some observers. But with so many competitors, there’s the likelihood that there will be a winnowing down of platforms with time. And frictions remain to be ironed out — most notably handling makegoods automatically.
For the 2017-2018 TV season, TV news programming climbed 3% in advertising revenue versus the season before, according to Standard Media Index’s AccuTV service. Cable TV news networks collectively posted a big 11% hike — from $2.08 billion to $2.31 billion — with broadcast TV network news programming down 4%, from $2.37 billion to $2.27 billion.
Less than a week before the midterm elections, political TV advertising is setting records for both volume and negativity. Total political ad spending will reach $6.75 billion in 2018, research firm PQ Media predicts, with about half of that going to television.
The Media Rating Council today said that comScore’s local and national television products “are not accredited at the present time.” The MRC said that comScore TV is redesigning the production system for its local and national TV products. MRC “encourages comScore TV to re-engage as soon as the product redesign has progressed to a point […]
A new report from Matrix Solutions shows Democratic candidates in Senate “toss up” races have purchased $9.9 million more in local TV spots than that of their opponents.
Simulmedia, an advanced TV provider that gives marketers full transparency on media metrics, business outcomes, inventory placement and pricing, today announced it has launched a marketplace specifically designed for direct-to-consumer marketers. The marketplace, called D2Cx.com, uses bidding, small daily minimums, fast, bottom-up reporting and distribution across more than 200 billion national TV ad impressions weekly […]
National TV networks pulled in advertising revenue of $45.5 billion for the 2017-2018 TV season — the same as the prior year, according to Standard Media Index. These results exclude the Winter Olympics and the World Cup. SMI says national TV was able to maintain its levels versus a year ago, despite declining TV audiences and continued pressure from digital.
The 2017-18 upfront TV market was a strong one, with gross media spending on broadcast up 2% and cable up 1%, according to new figures from Standard Media Index.
NEW YORK (AP) — The NHL announced a multiyear agreement Monday to provide MGM Resorts International with data for use in betting, the second major U.S. professional sports league to strike a deal with the casino giant since the Supreme Court opened the way for expanded gambling last spring. Las Vegas-based MGM is the league’s […]
This week, comScore announced it was updating MyMetrix Explore, its dynamic data exploration and visualization tool, by unifying its core digital data into a unified interface. The update consolidates all types of content and media types and provides a holistic view of digital media consumption for publishers and advertisers.
SpotX has inked a deal with Syncbak to connect its digital advertising platform to Syncbak’s AdSync proprietary dynamic ad insertion solution. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
On today’s earnings call, WPP CEO Mark Read acknowledged the company had a difficult quarter thanks to a string of major media account losses and underperformance on the creative side of the business. He confirmed widespread speculation that WPP would seek to sell a majority of data company Kantar, which has grown more slowly than other WPP businesses in recent years.