DMA 1: NEW YORK

CBS Launches CBSN New York Streamer

It is the first major local market streaming service from CBS and features local news content produced by WCBS and WLNY.

CBS Television Stations and CBS Interactive today debuted CBSN New York, the first of its planned 24/7 direct-to-consumer services that will stream anchored news coverage and live breaking news events from major markets served by CBS O&Os.

CBSN New York and the portfolio of CBSN Local services will build on the success of CBSN, the pioneering 24/7 streaming news service from CBS News and CBS Interactive that delivers live national and global news coverage and in-depth reporting from CBS News’ team of journalists.

CBSN New York is available through CBSN on CBSNews.com and on the CBS News apps for mobile and connected TV devices. In addition, the service is available through CBSNewYork.com and the CBS Local mobile app.

According to CBS, CBSN, which launched in November 2014, has grown its average monthly viewers nearly 30% year-over-year in 2018, and the network set new viewership records in September, which is the top-ranked month in 2018 for total streams and the second-ranked month of all time, behind November 2016. Nearly 80% of CBSN’s viewers are between the ages of 18 and 49 with an average age of 38.

CBS Television Stations and CBS Interactive will continue the rollout of CBSN Local services with the launch of CBS Los Angeles in early 2019, followed by other major markets where CBS owns stations.

“The launch of CBSN New York represents the beginning of an exciting new era for our local media business,” said Peter Dunn, president, CBS Television Stations. “We are thrilled to be able to provide our premium local news content on all of the most popular platforms and open the door to multiple revenue streams. CBSN New York and the other streaming local news services launching in 2019 will be a perfect companion to the award-winning national and global news reporting provided by CBSN.”

BRAND CONNECTIONS

Christy Tanner, EVP-GM of CBS News Digital said: “CBSN viewers have told us they want more local content, and we know there will be a tremendous appetite for the high-quality, live-streaming local coverage from our stations around the country.”

CBSN New York features live streams of WCBS and WLNY’s regularly scheduled newscasts and additional weekday one-hour newscasts at 7 a.m., 1 p.m. and 7 p.m. that will be produced exclusively for CBSN New York. In addition, CBSN New York will provide live continuous coverage of breaking news events and an extensive library of local news content that will be available for on-demand viewing.

CBSN New York programming will be led by WCBS and WLNY anchors and reporters as well as a team of journalists who will report exclusively for CBSN New York.

The CBSN Local services will be ad-supported. They will complement CBS’s other streaming services — CBSN, CBS Sports HQ and ET Live — and will ultimately be included as live channels in CBS All Access in their respective markets.


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