Vevo Launches 10 Channels On Local Now

Music video network Vevo and Local Now, Allen Media Group’s free streaming service, today announced their partnership and the subsequent launch of 10 Vevo channels on Local Now.

Programmed by Vevo’s curatorial team, each channel focuses on a specific genre or decade. The Vevo channels on Local Now include: Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s, and Vevo 2K.

Additionally, for a limited time through the end of the year, Local Now users can tune into Vevo Holiday, a channel specifically programmed for celebrating this upcoming holiday season.

The partnership with Local Now is part of Vevo’s wider strategy to bring its exclusive content to fans through connected TVs (CTV) in both on-demand and linear-programmed environments. Some 70 million Americans watch Vevo through CTV each month.

“We are excited to expand our linear footprint nationally with a rapidly-rising FAST service like Local Now, utilized across more than 225 local U.S. markets by millions of consumers, who watch music videos and other premium content through connected devices,” said Rob Christensen, Vevo vice president, advanced TV. “Linear programming allows us to create a more tailored lean-back viewing experience on TV that caters to a variety of music fans and preferences.”

“Local Now is experiencing exponential growth as a free-streaming service. Our audience is reaping the benefits of that growth as we continue to expand our content and channels,” said Byron Allen, founder, chairman, and chief executive officer, Allen Media Group. “This partnership with Vevo adds more depth to our fast-growing lineup, bringing the biggest music stars to our users’ living rooms or wherever they like to stream.”

BRAND CONNECTIONS

Local Now has more than 420 free streaming channels, including a Local Now channel in every DMA in the country. The Local Now app is available on Roku, Apple TV, Amazon Fire TV, Android TV, Xfinity, Vizio, Samsung, Android, and IOS devices.


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