General Sales Manager

Website Local12 Sinclair Media III, Inc.

Make your mark in Broadcasting and Digital Media. Sinclair Broadcast Group and Sinclair Digital Solutions are dedicated to making Sinclair a communications powerhouse! We are the largest and most diversified television broadcasting company in the country. Sinclair owns and operates, programs or provides services to more television stations than anyone and has affiliations with all major networks. Sinclair Digital group is focused on bringing the most engaging content to web, mobile and over-the-top broadcasting to audiences all over the country! Our success is the result of extraordinary employees and an exemplary management team who believe in a vision and are dedicated ensuring a great future for our employees. Whether you are an industry veteran or a just starting out, you can find it at Sinclair! We are advancing the world of Broadcasting and we want YOU to join our winning team!

WKRC/WSTR/EKRC in Cincinnati is looking for a strong General Sales Manager to help guide our local and national sales efforts. This position requires an individual who possesses strong leadership skills who can direct a local sales team in selling new business and creating revenue streams through a multi-screen integrated approach. The candidate must have a successful track record in sales management, staff recruitment and developmental skills as well as strong leadership capabilities.

In this position you will:

·     Develop a high performing sales team that meets or exceeds revenue goals by driving client results through creative marketing solutions.

·     Develop sales strategies, plans and alignment in support of revenue goals.

·     Achieve client results, satisfaction and retention.

·     Effectively manage sales operations including inventory, OSI, SELL, Cognos and others as determined by the General Manager.

·     Achieve strong performance of Local, Regional and National accounts.

·     Manage and control sales revenue by developing strong relationships with local clients

·     Other responsibilities as assigned.


Additional responsibilities will include exceeding revenue goals, forecasting, inventory control and pricing, sales promotion, development of non-traditional revenue sources, as well as new media and strategic planning. Excellent inventory management is essential, knowledge of Nielsen and Comscore ratings services, and familiarity with OSI a plus!


·     3-5 years’ experience in TV sales management

·     Hands on TV advertising sales and operational background is a must

·     Ability to meet revenue budgets via digital interactive and other approaches

·     Strong and positive leadership skills

·     Highly skilled leader, negotiator and motivator

·     Excellent written and oral communication skills

·     Proficiency using Word, Excel, PowerPoint, and OSI is preferred

·     Must have a valid driver’s license and a good driving record

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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