Will Dillard Named WYFF Greenville News Director

Hearst Television-owned NBC affiliate WYFF Greenville, S.C., has hired Will Dillard to be news director. He begins in April. Since 2020, Dillard has served as the news director at Hearst-owned WJCL Savannah, Ga. He succeeds Akili Franklin, who was recently promoted to the newly created corporate position of director, news management recruitment for Hearst Television.

“Will’s experience and proven leadership will be a strong addition to our newsroom,” said John Humphries WYFF president and general manager. “He has a passion for local news, strong storytelling, and community service — all cornerstones of the legacy of this television station. Will has grown through the ranks of our company, and we’re proud to welcome him to the WYFF News 4 team.”

Dillard went to WJCL as assistant news director in 2015 shortly after the station was acquired by Hearst Television. He has helped lead the growth of the station though expansion of the weekday morning news, and the launch of weekday 7 p.m. and weekend morning newscasts.

Under Dillard’s leadership the station won its first Regional Edward R. Murrow award, as well as best newscast awards from the Associated Press and Georgia Association of Broadcasters (GAB). Most recently WJCL won best team political coverage from the GAB last year.

“I’m thrilled to have the opportunity to lead this outstanding news team,” said Dillard. “WYFF 4 has an unparalleled history of leadership and telling the stories that matter to the community. I’m grateful to have the opportunity to continue that commitment to excellence.”

Dillard began his career with Hearst Television in 2008, joining WPBF West Palm Beach, Fla., where he held various roles including producer and assignment manager.