Telemundo Sets ‘Most Ambitious’ FiFA World Cup Coverage & Production

Telemundo, the exclusive Spanish-language home of the FIFA World Cup Qatar 2022, announced a series of updates to provide a complete overview of its multiplatform programming offering and comprehensive production footprint as well as a preview to its slate of digital partnerships and advertising partners enhancing the coverage of the biggest sporting event in the world.

“We are proud to be the home of FIFA World Cup Qatar 2022. This will be an extraordinary year for NBCU and Telemundo as we present the world’s biggest and greatest sporting event,” said Ray Warren, president, Telemundo Deportes. “Our team and the entire NBCU family are prepared to deliver deeper coverage, unique perspectives, unforgettable stories and more excitement than ever before.”

Coverage will feature more than 2,000 hours across Telemundo, Universo, Peacock, TelemundoDeportes.com and Telemundo Deportes’ app. All 64 matches will be available live on Telemundo, Universo and Peacock with in-venue presence at all matches for the first time complemented by what Telemundo calls its “most extensive on-the-ground reporting ever seen and the most complete team of soccer legends and experts.”

In addition to the more than 30 play-by-play voices, game analysts, soccer experts and correspondents who will be providing coverage on the ground, Telemundo Deportes will have more than 10 distinct positions across Doha, including four sets and additional picturesque positions.

The main presentation studio will be located at the center of the Souq Waqif Marketplace, featuring a dual view that captures the cultural and historic side of Qatar. A second set on the Corniche features Doha’s modern West Bay skyline as its backdrop.

The third location will be at Al Bidda Park in the middle of the FIFA fan festival, the waterfront fan destination featuring an extensive entertainment line-up of performances, cultural attractions and innovative fan experiences. To ensure a complete and immersive experience, the fourth position will be situated at the interior of the Souq Waqif offering a unique and picturesque view of heart of the marketplace — a backdrop exclusive to Telemundo.

BRAND CONNECTIONS

Finally, in addition to having in-venue presence at all 64 games with commentary teams calling the matches from the stadiums, Telemundo Deportes will have a studio at Lusail Stadium and in-venue hosting platforms at select high-profile matches as well as a standup position at the IBC and a VAR room with dedicated referees reviewing each and every game.

The onsite footprint will support the network’s all-day programming supported by a team of 650 employees across Qatar and U.S. Coverage will begin at 4 a.m. ET most days during Group Stage featuring pre- and post-match shows originating from Qatar for each of the 64 games and often run through midnight.

In addition to the line-up of ancillary programming below, Telemundo will deploy on-air talent from the network’s top news and entertainment shows to report live and onsite from Qatar, including the network’s morning show hoy Día, its award-winning daily news show Noticias and top magazine news show Al Rojo Vivo.

  • Hoy en la Copa– Multiple Daily Editions – Telemundo and Universo: The live 30-minute daily preview and recap program, World Cup Today, is the network’s landmark FIFA World Cup show setting up the most important and exciting storylines of the event and around each match, including content from the stadiums and training grounds as well as the fan festival. Telemundo Deportes’ Miguel Gurwitz, Ana Jurka, Carlota Vizmanos and Carlos Hermosillo will serve as hosts with the participation from all expert commentators.
  • Debate Mundial– Daily Show, Times Vary – Telemundo and Universo: World Cup Debate is the network’s daily hourlong signature discussion and analysis program presented live from Qatar after the last match of the day, featuring entertaining and provocative discussions from a mix of diverse experts and personalities offering their unique perspective and tone for the talk. The show also showcases post-match interviews and press conferences as well as a look ahead at what’s coming up in the next day of competition.
  • Zona Mixta: Edición Mundial– Daily, midnight ET – Telemundo: The leading late-night weekend sports entertainment show, offering the latest news and commentary, will present an extended one-hour special edition show during the games. Experienced sports journalists and hosts Veronica Rodriguez and Daniela Lopez Guajardo will fill in for Ana Jurka and Karim Mendiburu and anchor the studio coverage featuring daily reviews of each game with an irreverent and entertaining tone that invites fans to enjoy the biggest competition in the planet through a different lens.

As previously announced, Peacock is the only direct-to-consumer streaming service in the United States to simulstream live coverage of all 64 matches. In addition to its live presentation of the matches, Peacock’s World Cup Hub will surround the World Cup with daily shows featuring highlights and analysis plus on-demand full-match replays supplemented by an exclusive and free Copa Mundial 24/7 Virtual Channel produced by Tplus — Telemundo’s digital content brand.

The extensive digital offering for the World Cup includes:

  • YouTube will offer Spanish-language real-time video highlights available via the Google search engine, including pre-game, in-game, and post-game clips featuring best of, match highlights and major moments in the match, as well as game previews, winning probabilities, line-ups and news.
  • Twitterwill feature daily live content, original programming on Twitter live from the host city, live look-in to Peacock’s coverage and video highlights throughout each competition day.
  • Facebook andInstagram will provide match highlights, social-first content live from Qatar featuring live content from the stadiums, exclusive coverage of trainings, team arrivals, warmups and press conferences.
  • TikTok will immerse soccer and casual soccer fans into the event by offering an exclusive livestream from Qatar featuring fans, daily match highlights, as well as unique fan stories and behind the scenes content during the entire event.
  • Interactive Bracket for the World Cup andFantasy Content will give fans the opportunity to compete on TelemundoDeportes.com available on both desktop and mobile interfaces and allows users to participate in multiple game modes, whether it be playing against soccer fans or creating their own private league for family and friends.
  • NBC Sports Predictor powered by PointsBet app (available in the App Store and Google Play Store) and at NBCSports.com/Predictor will launch free-to-play games consisting of contests that cover a range of predictions from head-to-head positional statistical matchups to the game result, and more.

In addition, all of Telemundo Deportes’ coverage, including every match, will stream live on TelemundoDeportes.com and Telemundo Deportes’ app, across desktops, mobile devices, tablets, and connected TVs exclusively for authenticated users.


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