Bitcentral Names Grenville Gooder SVP Of Sales

Bitcentral Inc., a provider of media workflows for broadcast and digital video, has appointed Grenville Gooder as senior vice president, sales. He brings considerable experience to the role, boasting more than 25 years involvement in media transformation with the likes of Verbit.ai, Vilynx, Kaltura and Brightcove. He will lead a team of sales professionals focused on the broadcast and streaming verticals. The appointment, Bitcentral says, “comes during a period of unprecedented growth for Bitcentral’s Streaming Media Group, with a 157% increase in customers so far in 2022.”

The company says Gooder’s expertise in leading sales teams and customer conversations over the last two decades “means he has been at the forefront of many of the challenges that broadcasters, publishers, and streaming providers are facing today, including video management and distribution, aggregation, and accessibility. He has orchestrated the successful launch of scores of enterprise and consumer video deployments, ranging from major media properties such as The New York Times, AMCtv, Discovery, Hearst, Gannett, to Enterprise customers including General Motors and General Electric, to government organizations, including the U.S. Department of State and the Pentagon, to academic institutions such as Harvard and Stanford.”

Steve Petilli, Bitcentral CEO, said: “Grenville Gooder has a proven track record in building outstanding relationships and delivering business success for companies across streaming media. His expert knowledge and experience will further strengthen Bitcentral as we accelerate our growth in delivering the next generation of digital video.

“Grenville’s appointment comes at a very exciting time for Bitcentral’s Streaming Media Group, which was formed when we acquired Powr in early 2022 and integrated it with our award-winning streaming platform, FUEL. These moves contributed to revenue numbers for the first half of 2022 that more than doubled our total revenue for 2021. We are projected to finish 2022 with SMG revenue numbers of around 400%, which is a huge statement of the value we are delivering to our customers. With Grenville joining the team, we are looking forward to driving further growth in 2023.”

Gooder said: “Bitcentral has deep roots in video that are built on strong, long-term relationships with its customers. The company understands the needs of the streaming industry and is always one step ahead of the game. Its results over the last year are testament to its value as a trusted partner that empowers broadcasters and publishers to focus on the stories that make them great. I’m delighted to be joining the company at such an exciting time and I can’t wait to be part of the next chapter of its growth.”

Bitcentral’s Streaming Media Group provides a unified workflow designed to simplify video management, streaming and distribution. The combined FUEL+Powr solution features turn-key premium OTT application deployment, dynamic playlisting for VOD, live and linear content, and support for advertising (AVOD), subscription (SVOD), and transactional (TVOD) business models. Additional features include AI-based content and metadata ingestion, comprehensive distribution and syndication capabilities and dynamic rules-based automation.