Monitizing NextGen TV At TV2025
NextGen TV deployments have accelerated across the U.S. this year, bringing into sharper focus the question of how station groups will monetize the versatile new broadcast standard. A trio of industry executives will weigh in on the issue during a session, NextGen TV 2025, set to take place during TVNewsCheck’s sixth annual TV2025: Monetizing the Future conference set for Sept. 22-23.
Shawn Makhijani, SVP of business development and strategy at NBCU; Kerry Oslund, VP of strategy and business development at E.W. Scripps; and Anne Schelle, managing director, Pearl TV, will join moderator Glen Dickson, TVNewsCheck contributing editor, for the panel discussion at 2:10 p.m. ET on Sept. 22.
“This panel brings together a highly-placed revenue officer, a highly respected strategy officer and the leader of the industry’s NextGen TV consortium to size up how soon the new ATSC 3.0 standard will reach critical mass, and opportunities to generate revenue via broadcasting to cars, leasing spectrum for Internet Broadcasting and delivering a new generation of targeted advertising capabilities for marketers,” said Kathy Haley, co-founder and publisher of NewsCheckMedia LLC. “We look forward to advancing the conversation about monetizing NextGen TV with this session.”
TV2025’s other panels include Station Group Leaders on the State of the Industry; Capitalizing On The Cloud; and Data, Technology & Optimizing Spot TV, along with the presentation of TVNewsCheck’s Station Group of the Year to Graham Media Group, an interview with its chief executive, Emily Barr, and a roundtable discussion, “Streaming is the New Local,” wrapping up the event.
Register for TV2025 here.