ShotTracker and IMPACT Partner To Boost NCAA Basketball Media Platform Engagement
DDSports Inc. (ShotTracker), a sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced a new partnership with IMPACT to expand content creation around and visualization of, ShotTracker’s real-time analytics, which have been deployed to a growing number of NCAA men’s and women’s basketball broadcasts.
IMPACT is an automated content creation system that uses machine learning algorithms to transform complex sports data into engaging customized graphics, widgets, banners, texts and animations. The resulting visual experience is designed to deliver a heightened level of fan engagement with valuable sports content.
“ShotTracker’s open APIs allow our partners to take our data and deliver engaging content to a growing audience of consumers and media customers,” said ShotTracker Co-Founder and President Davyeon Ross. “This partnership with IMPACT will help us expand access to our data to even more media platforms not just in the U.S. but around the world. This is a great way for us to grow our reach at a time when engagement in data content is at a premium for consumers, media companies and broadcasters.”
“ShotTracker and IMPACT provide an ideal combination, said IMPACT CEO Alex Kornilov. ”Our partnership, which has grown thanks to our successful and well-received Mountain West collaboration, opens new pathways for more immersive sports content on any platform. By matching real time sub-second data from ShotTracker and our visualization engine, we entertain fans with advanced contextual stats, bringing them even more deeply into the experience.”
Using IMPACT’s rendering engine, media partners will be able to pull live data from each of ShotTracker’s sensor-based feeds to create rich-media content for multiple media outlets. For the 2021 NCAA Mountain West Tournament in Las Vegas, ShotTracker data and IMPACT’s Advanced Team Zone and Shot Maps visuals were exhibited on broadcasts by the Mountain West Conference Network via Stadium. Following that successful deployment, the New Mexico Activities Association (NMAA), through a partnership with New Mexico Gas Company, used ShotTracker for its 2021 Boys and Girls State Basketball Championships; ShotTracker in turn utilized IMPACT to help visualize real-time data delivered to coaches and to fans via the NMAA 24/7 App.