Viz Social Launches Revamped Interface And New Flowics-Backed Social Capabilities

Vizrt, a provider of real-time graphics and live production solutions for content creators, today unveiled an advanced version of Viz Social.

Completely cloud-native and browser-based, it features a Flowics-based interface to provide “a more intuitive and improved experience for users,” the company said. It added: “This version of Viz Social increases speed, simplicity and offers users an advanced suite of integrations with social media and messaging platforms, alongside add-ons such as Twitch and Facebook Live extensions. Users of Viz Social can also incorporate custom data from RSS and JSON feeds.”

The interface makes navigation and content curation easier and more efficient, a huge benefit for busy broadcast production hubs, Vizrt says. Users simply connect and begin curating posts from all major social media accounts — Facebook, Twitter, Instagram, YouTube, Twitch and WhatsApp — to play out and offer audiences an enhanced experience through high-quality graphics, and the inclusion of user-generated commentary. Additionally, advanced filters quicken the process of gathering, managing and visualizing social media content.

Tehseen Akhtar, Vizrt Group deputy global head of product management, says: “Many conversations we have had with broadcast customers recently have reinforced the need for clever solutions regarding visualization and viewer participation tools. The acquisition of Flowics by Vizrt last year expanded our potential to offer a faster, more efficient, and optimized platform for the curation, management and visualization of social media posts.”

Interaction mechanics such as “Flock-to-Unlock” let producers generate interest around exclusive content which is “unlocked” by reaching a target. Audience scoring and a real-time on-air progress bar are designed to further drive audience engagement. “These interactive activities offer a distinctive viewing experience and create memorable giveaway opportunities for content creators,” the company says.

Other advanced capabilities of Viz Social include:

• Easy integration with Vizrt graphics workflows (Viz Trio, Viz Pilot Edge)
• Supports a wide range of broadcast graphics engines
• Hashtag-based polls across multiple social media platforms
• Audience engagement mechanics
• Social media counters
• Streaming Extensions

Rounding off the feature set, Vizrt says, “are analytics for meaningful insights to improve audience attraction and retention.”