The new broadcast network targeted to African Americans adds Weigel Broadcasting’s WWME Chicago and WBME Milwaukee as it approaches its Sept. 26 launch.
Bounce TV Adds Chicago, Milwaukee
Bounce TV, the new over-the-air television network for African-Americans launching Sept. 26, today announced the additions of Chicago (WWME) and Milwaukee (WBME) in a new affiliation agreement with Weigel Broadcasting Co. The news follows the signing of Gannett Broadcasting’s WATL Atlanta last week and Bounce’s signing Toyota USA as the network’s first national advertiser.
“It has been an incredible week and, given the strong demand for Bounce TV, we anticipate more weeks like it as our launch draws closer,” commented Jeffrey Wolf, Bounce TV EVP of distribution. “We are ecstatic to be in business with Weigel Broadcasting Co. Given their strength in the diginet business, Weigel brings a tremendous amount of value and credibility to our efforts with both affiliate and advertiser sales.”
Bounce TV now has affiliation agreements with Weigel, Gannett, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media. The new network expects to be available in at least 50% of the country by its launch. The network will be seen in Chicago, Atlanta, Houston, Cleveland/Akron, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, among other markets.
Bounce TV will target African Americans primarily between the ages of 25-54 with a programming mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series, original programming and more. Bounce TV will air 24 hours a day, seven days a week as a digital terrestrial network designed for carriage on stations’ subchannels.