Chapman To Kick Off ATSC 3.0 Conference

TVNewsCheck’s TV2020: Monetizing ATSC 3.0 conference will get underway with a comprehensive look at the TV ecosystem and broadcasting’s place in it from international media consultant Mike Chapman of Accenture.

TV2020 will take place Nov. 9-10 at New York’s Javits Convention Center in conjunction with the NAB Show New York, with Chapman’s presentation slotted for 9:10 a.m. on Nov. 10.

“Mike is able distill to mounds of data on proliferating TV media and consumer media habits into the clear picture of where TV is today and where it is heading,” said Harry A. Jessell, editor of TVNewsCheck. “Such clarity is critical for broadcasters who are considering investing in ATSC 3.0, a new broadcast standard now pending authorization by the FCC. Mike will also share his thoughts on ATSC 3.0.”

TV2020 will explore all the promises and challenges of ATSC 3.0, also known  as Next Gen TV.

Broadcasters and consumer electronics manufacturers have been developing the ATSC 3.0 standard for the past several years under the aegis of the Advanced Television Systems Committee. It brings the promise of mobile reception, targeted and interactive advertising, datacasting and multichannel pay broadcasting.

The TV2020 keynote panel will feature CEOs of major broadcast groups: David Smith of Sinclair Broadcast Group, Perry Sook of Nexstar Broadcasting Group and Pat LaPlatney of Raycom Media.

As an Accenture consultant, Chapman specializes in corporate strategy and growth, operational strategy and management consulting in the media/entertainment, cable, telecommunications, wireless, technology and consumer electronics industries.

He joined Accenture Strategy in 2000. His clients include media and entertainment conglomerates, TV programmers and broadcasters, film studios and exhibitors, OTT and digital services start-ups, major cable tv providers/MSOs, major telecommuncations and wireless providers, global consumer electronics and high-tech OEMs, U.S. consumer electronics retailers, national sports leagues and U.S. nonprofits.

Chapman’s wide range of experience includes rich media/digital content multi-screen distribution and monetization strategies, advanced advertising strategies, advanced digital services for consumer electronics, digital experiences and business models, global market entry and product/service expansion and global business and operating model transformation. 

TV2020 is a TVNewsCheck conference presented at NAB Show New York. With more than 6,800 attendees, 300 exhibitors and 60 educational sessions, NAB Show New York showcases the best in next-generation technology for media, entertainment and telecom professionals with conferences and workshops focused on television, film, satellite, online video, live events, corporate A/V, production and post. It runs for two days (Nov. 9-10) at the Javits Center. 

To register for TV 2020, click here.