ComScore In Deal With Media Management Inc.
ComScore signed an agreement with Media Management Inc., which provides media audit support to the industry, to add comScore’s local television measurement to MMi’s Circle Audit auditing system.
The addition of comScore’s local television ratings into MMi’s system will help advertisers and agencies evaluate and verify deliverables and provide an additional choice for validation of their media purchases.
“Our partnership with comScore is an extension to the accountability services we provide the industry,” said Thomas Bridge, CEO of MMi. “Working with comScore gives our clients the flexibility to conduct third party validation when the agency selects comScore as the audience currency in their media buys.”
“We are happy to work with our first auditing system for our local television measurement,” said comScore CEO Gian Fulgoni. “Partnering with MMi gives us expanded accountability of our data and gives our clients the assurance they need when scheduling advertising campaigns.”