Estrella TV Inks Carriage Deal With Dish

Spanish-language broadcaster LBI Media on Thursday signed a multiyear agreement with Dish Network to expand its presence and distribution in U.S.

As part of its national carriage expansion and broadcast affiliate additions across the U.S., Estrella TV Network becomes the latest addition to the satellite provider’s America’s Top 200 and DishLatino Clasico packages.

LBI Media said the agreement “significantly expands Estrella TV’s distribution influence and bolsters Estrella TV’s growing presence in the Hispanic television market, consolidating Estrella TV as one of the leading Spanish language television networks in the U.S.”

“We are proud to be the leader in delivering TV entertainment in Spanish and English, and as a result, we are always looking for new ways to enhance the experience for our customers,” said Alfredo Rodriguez, VP of DishLatino. “Because of this agreement, the majority of DishLatino customers can now enjoy Estrella TV’s line-up, including its popular game shows and comedies.”

This agreement with Dish marks a significant boost in Estrella TV’s national distribution, the company says, “now estimated to be over 40 million U.S. homes.”

“Hispanic audiences in the US are demanding new entertainment programming,” said Cathy Lewis Edgerton, SVP, distribution and affiliate sales, LBI Media. “Estrella TV Network has been betting on a counterprogramming strategy since its inception in 2009 before it was a trending topic among Spanish language television networks. This agreement with Dish corroborates the importance of Estrella TV’s programming in the U.S. Hispanic market.”