Petry has been losing a steady stream of clients due to station consolidation and to the periodic raids that reps stage on each other's business. Last month, news broke that Petry had lost its biggest client, LIN Media, which is going to Katz Television, as well as the Journal Broadcast Group.
Hubbard Jumps From Petry To CoxReps
Petry Media lost another major client this week with Hubbard Broadcasting opting to move to CoxReps, Hubbard Broadcasting President Rob Hubbard confirmed today.
It was a tough decision, said Hubbard, noting that the family-owned broadcast group’s relationship with Petry goes back to the 1920s. “It was no fun.”
Hubbard said his 13 stations would be represented mostly by CoxReps’ HRP unit.
“Cox and Hubbard share many of the same values, traditions and visions for the future in local broadcast television, and we look forward to a successful partnership,” said CoxReps President Jim Monahan in a prepared statement.
Hubbard’s hand was almost forced. Petry has been losing a steady stream of clients due to station consolidation and to the periodic raids that reps stage on each other’s business.
At the time, Journal said it was moving its business to Katz Television.
According to sources, Katz told its clients this week that it had picked up the rep business for the LIN stations that had been repped by Petry.
One of Petry’s few remaining clients is West Virginia Media Holdings. Contacted by TVNewsCheck, CEO Bray Cary wasn’t ready to announce any plans.”We are in conversations to figure out the best way forward.”
Neither LIN nor Petry could be contacted for this story.
Without LIN and Hubbard, Petry probably lacks enough station clients to sustain itself.
Asked if his move meant the end of Petry, Hubbard said he didn’t know. “I don’t want to speculate. It certainly is going to be difficult for them.”