On The IBC Exhibit Floor: Pixel Power

Pixel Power | Stand 7.A31 | Website: www.pixelpower.com 

Pixel Power, a global automation, branding and graphics supplier, will feature a new application of its Factory automated file-based production software. It will be demonstrated creating all the assets required for a complex, multi-platform video on demand or catch-up service, without the need for user intervention.

Rather than waiting until a program has been transmitted, then processing and transcoding it for VoD, the Factory approach allows it to be prepared in advance, with each version tailored according to a specific rule set. This ensures that each version has the correct branding and the appropriate triggers for advertising at the point of delivery, while stripping out commercials, voiceovers and branding from the broadcast version. The result is that the content is optimized for each platform and screen size, with suitable branding. Most importantly, revenue opportunities are maximised.

Factory is built on Pixel Power’s Gallium workflow orchestration platform. This interrogates the playout automation system to determine what content needs to be prepared for VoD, then pulls the assets direct from archive or secondary storage. According to rules defined by the broadcaster, it determines which versions should be created, adds the branding, graphics and metadata, and renders each version much faster than real time. The resulting content is prepared to the highest standards and loaded into the VoD server for immediate access at the pre-set time.

Other applications for Factory include the automated production of broadcast assets such as trailers and marketing content. One of the finalists for the IBC Innovation Awards, ITV Phoenix, uses Factory to create as many as 1,000 promos a month, fully automatically.

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