DMA 25
Rentrak Providing Ratings To WTVI Charlotte
Rentrak Corp. today announced a multi-year local TV ratings contract with PBS affiliate WTVI Charlotte, N.C. (DMA 25).
The new agreement makes WTVI the second station in Charlotte and the second PBS affiliate to use Rentrak’s TV ratings currency.
“We are excited to use Rentrak’s measurement moving forward,” stated Regina Berry, director of media operations at WTVI. “Their massive measurement footprint in Charlotte will provide us with stable and precise insights on our viewers, their income, and their lifestyles.”
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