Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.
A TVNewsCheck virtual conference on June 9 will explore strategies for building audiences and monetizing on streaming services featuring executives from CBS News Digital, Fox Owned Stations, Gray Television, E.W. Scripps, CBC, Cox Media Group, Disney/ABC and KSL Salt Lake City. Register here.
CBC News’ five-person animation team is using a graphics-driven approach to amplify some news stories with Adobe After Effects as a key tool. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Streaming executives from E.W. Scripps, NBCUniversal Owned Stations, CBC and Sinclair say the pandemic drove record numbers to their streaming sites, boosting ad impressions and creating more inroads to advertisers.
Executives from Newsy, CBC and Fox Soul have seen record-high pandemic viewership, but they have to maintain a strong ground game in making sure their OTT channels are visible and top-of-mind for new potential viewers. “Operational minutiae” is key to maintaining that visibility in a crowded ecosystem of different platforms and apps, they say.
Dejero, a provider of cloud-managed solutions has again been selected as the primary field contribution solutions provider for Canada’s national public broadcaster, CBC/Radio-Canada (CBC). As part of this renewed multi-year agreement, Dejero will help with CBC’s transition to IP workflows. A major project that CBC is currently undertaking is relocating the broadcaster’s French Services HQ […]
Election nights have become one of TV’s biggest live events, so to maximize engagement and excitement during last night’s Canada’s 2019 federal election night coverage, the Canadian Broadcasting Corp. built the country’s most technologically advanced live broadcast studio, where nearly every visible surface is an LED display — including the floor. The CBC tapped video […]
Artificial intelligence in news is evolving beyond metadata tags. It can now help news organizations find and monetize content, generate silent videos and highlights reels and even predict trending news, and ABC News and the CBC are among the broadcasters experimenting with its capabilities.
Canadian public broadcaster CBC/Radio-Canada is equipping its new Montreal Broadcast Center with IP-based video, audio, networking and broadcast control systems by Lawo. The new Broadcast Center will be an end-to-end SMPTE 2110 and ST2022-7 facility — one of the biggest of its kind ever built in North America. The 418,000 sq. ft. facility will be […]
Canada’s public broadcaster CBC has weathered nearly a decade of deep cuts and faces a graying broadcast audience. Through its 2020 Initiative, CBC is mapping out a new direction that right-sizes staff and infrastructure, refocuses around mobile-first and gears product development around key audience behaviors.
Bitcentral, a provider of news management, production and distribution systems, has closed its first deal outside the U.S. Under terms of the agreement, CBC, Canada’s national public broadcaster, will install Bitcentral’s Oasis content archiving and management system. CBC is the largest news broadcaster in Canada and manages a daily stream of news programming in English […]