Best Practices For Generating Streaming News Revenue
Leading executives in OTT monetization will share their insights into what buyers are looking for and the best places to find it in Best Practices for Generating Revenue, a panel discussion at TVNewsCheck’s Streaming News 2021: Optimizing Audience and Revenue, a virtual conference.
Christian Divino, VP, Disney Advertising Sales; Maggie Drake senior director, OTT revenue, the E.W. Scripps Co.; Roma Kojima, senior director, customer success and data operations, CBC; and Joe Weir, SVP digital, Cox Media Group, will discuss key issues around streaming revenue generation in the June 9 panel at 2 p.m. ET. Blake Sabatinelli, COO of Atmosphere.tv and the former CEO of Newsy, will moderate the discussion.
The panelists will address direct sales, programmatic advertising and bundling streaming with linear ads, along with how advertisers are finding success with strategies like personalization, sales attribution and audience segmentation and a check-in on the state of OTT ad technology.
“News organizations have always embraced streaming as the most TV-like of its digital offerings with the highest monetization potential to boot,” said TVNewsCheck Editor Michael Depp. “Christian, Maggie, Roma and Joe will share what they’ve learned as the most effective approaches with AVOD streaming products, along with some of the successes CBC is finding on the subscription model front.”
Streaming News 2021 will also feature a panel on Building and Expanding Audiences and a roundtable discussion that will look at expanding streaming distribution and revenue by connecting easily to a range of OTT platforms while seamlessly integrating ads.
Register for Streaming News 2021 here.