Matrix Launches CRM, Sales Analytics Solution

Matrix Solutions, a provider of media sales management software, announced today that Griffin Communications will be the first to implement its new Web-based CRM (customer relationship management) and sales analytics software. Griffin is an Oklahoma-based multimedia company, reaching over 90% of Oklahoma households with television stations, a statewide radio network, Internet sites and mobile information distribution.

“We have a long history with Matrix; their solutions have been providing accurate and reliable insight into our advertising sales across our diverse organization for many years,” said Wade Deaver, Griffin VP of sales. “Griffin evaluated additional CRM solutions, but decided that along with Matrix’s expertise in the media industry, their proven reporting analytics, together with the new, hosted CRM solution, it just made sense to continue the proven relationship.”

Matrix’s new product instantly integrates and normalizes data across traffic and billing systems. The company says it creates value by:

• Providing views tailored to your role.
• Answering the questions before they are asked.
• Forecasting accurately.
• Closing more deals.
• Improving your entire sales functions.
• Going mobile. 

“Matrix is committed to providing functionality that blends our innovative and strong reporting and analytical capabilities with media CRM and is now easily accessible through our hosted solution,” said DJ Cavanaugh, Matrix CEO and partner.