Hispanic

Univision Communications has named Michael Schwimmer to the new post of president, global platform strategy and revenue. One of those platforms is the Spanish-language broadcaster’s new unified streaming service that is slated to launch later this year. Univision is in the process of merging with Mexico’s Televisa to form what the broadcasters say will be the world’s largest Spanish-language media company.

Veteran news executive Gabriela Tristán (left) joins as SVP, news; Gemma Garcia is promoted to SVP, digital news; and Vanessa Pombo is elevated to SVP, business operations, news.

The veteran journalist returns from KTMW Salt Lake City to lead news at Telemundo’s Phoenix and Tucson stations.

Telemundo is launching a streaming brand within Peacock that will cater to younger generations of Hispanic audiences who are based in the U.S., the company said on Thursday. The content hub, called Tplus, will include a slew of new scripted and unscripted shows.

Univision has added four new executives to strengthen its streaming team in preparation for the launch of its upcoming two-tiered global platform that is slated to deliver Spanish-language content to 600 million people worldwide. Roger Sole has been appointed chief marketing officer, Vincenzo Gratteri SVP of development, Adam Waltuch SVP of streaming partnerships and Rita Chertorivski SVP of business and legal affairs.

IPG’s Mediahub unit this morning announced a deal with Spanish-language media giant Univision to utilize third-party performance data as a “currency” for ad buys on its media outlets. Describing it as a “first-of-its-kind partnership,” the companies said they would utilize data and analytics from two suppliers — EDO Inc. and DatafuelX — to measure consumer behavior and to “predict engagement performance” for ad campaigns across Univision’s linear TV networks.

The former Univision, NBCUniversal and Telemundo executive joins the Spanish-language media company to accelerate transformation.

Christian Nodal and Olga Tanon, two popular Latino musicians, no doubt thought they were reaching core fans when they agreed to give interviews yesterday to Univision’s recently launched Sunday broadcast of Despierta America. But they were also helping the Spanish-language network make inroads in a weekend-morning news war that has grown increasingly competitive.

Next year will bring a changing of the guard atop Telemundo News, the NBCUniversal-owned Spanish-language media company’s network news division. Luis Fernández, who has been president of Telemundo’s news division since 2015, will retire at the end of the year, with Patsy Loris, currently the division’s EVP, set to replace him beginning Jan. 1.

They are designed to propel the Spanish-language media company’s local media division into the next phase of growth.

Univision has selected Comscore as its exclusive linear local audience measurement provider for Hispanic TV stations it is acquiring in Washington, D.C., and Tampa and Orlando, Florida. The companies said they will also work together to “refine” Comscore’s measurement capabilities to capture more of the Hispanic audience.

CEO Wade Davis: “We actually grew the auto category” low- to mid-single-digits, “which is pretty remarkable relative to some of the performance of our peers.”

If WOIO has its way, Northeast Ohio Hispanic residents will wake up and go to bed watching the region’s first Telemundo station. Starting in January, owner Gray is launching a sister station, WTCL, and offering local news in Spanish, starting with newscasts at 6 and 11 p.m. Univision has owned a station in the market for 20 years, but it doesn’t produce any local newscasts.

Univision will operate two Florida stations — WVEN and WOTF Orlando — and named executive Eddy Elguezabal the president and general manager of its Orlando and Tampa operations. Univision will also take over operations WMDO-CD Washington.

Audiences in both areas can tune in to WTMO Orlando’s Noticias Telemundo 31 and WKAQ San Juan’s Telenoticias newscasts to watch live news stories from both markets. Above (l-r): WKAQ’s Zugey Lamela and WTMO’s Olga Aymat.

It plans to soon launch a local news operation to serve Spanish-speaking audiences in the New Mexico DMA.

Univision Communications has tapped Luis Felipe Godinez, the news director of its station in Sacramento, Calif., to lead the news operation of its WGBO Chicago.

This morning Telemundo announced the appointment of Julio Vaqueiro as the lead anchor of Noticias Telemundo, the network’s flagship weekday evening newscast. He steps into the new role on Sept. 27.

Starting Sept. 15, Univision, UniMás and Galavisión networks are available on YouTube TV. Subscribers in top Hispanic markets, including Los Angeles, New York, Miami, Houston, Dallas and Chicago, will also be able to access Univision and UniMás local news, weather and programming.

Latino-owned TV and media company Fuse Media is rolling onto the streaming battlefield with the official launch of Fuse+, priced at $2 per month as a standalone service and available at no extra cost to customers of participating pay-TV operators. Above, Sex Sells is one of its originals.

The new show debuts Sept. 27, airing weekdays at 10 a.m. ET. Díaz-Balart will continue to anchor NBC Nightly News Saturday and assume an expanded role at Noticias Telemundo, anchoring monthly specials and breaking news events across platforms.

NBCUniversal Telemundo Enterprises said it has launched a new Hispanic streaming division that will create content that will mostly live on Peacock, NBCU’s streaming service. The new streaming division is developing more than 50 streaming projects that will start airing in 2022. Romina Rosado, above, was named EVP and general manager of the new unit.

The Telemundo O&O’s 10-minute daily El Break De Telemundo El Paso is designed to offer a more relaxed format to help OTT audiences stay in the know while on the go.”

The total of $34 million was the result of higher local and national ad revenue.