KING Viewers Clearly Value Morning News In New Promo Campaign
A new marketing campaign from KING Seattle features viewers who have a strong affinity for its morning newscast. Jay Yovanovich, KING’s marketing director, says viewers reached out to the station to say they love watching the broadcast.
Block Communications-owned Fox affiliate WDRB Louisville, Ky., will extend its WDRB Mornings from four hours to five starting Feb. 13. The show is currently broadcasting and streaming local news, weather and […]
CNN’s new chief hopes primetime anchor Don Lemon can help the network gain ground in some of TV news’ toughest terrain. Chris Licht, who has vowed to tone down some of the more aggressive commentary at the network since taking its reins earlier this year, has enjoyed an eyebrow-raising streak in morning news. Now he’s betting he can do the same for CNN, even as TV networks are seeing new challenges to their sunrise efforts.
CBS-owned Los Angeles TV stations KCAL and KCBS are set to shake up the local news landscape in the fall with a programming flip that will bring the first morning newscasts to KCAL. KCAL will carry seven hours of news, starting at 4 a.m. and stretching to 11 a.m. KCBS has long carried local news from 4 a.m. to 7 a.m., followed by the West Coast feed of network morning show CBS Mornings at 7-9 a.m. With the switch, KCBS will run the East Coast edition of the live CBS Mornings from 4 to 6 a.m., followed by the West Coast edition in its regular 7-9 berth. In the 6-7 hour, KCBS will simulcast KCAL’s local newscast.
CBS This Morning co-hosts Gayle King, Anthony Mason and Tony Dokoupil anchored the Monday morning broadcast from each of their respective homes as the coronavirus crisis continues. “Welcome to CBS This Morning — from our house to yours,” King said at the opening of the show. “We’re coming to you from each of our homes this morning because we, like you, are practicing social distancing out of an abundance of caution. Like so many Americans watching right now, we are at home.”
In sunrise visits to six of the nation’s most-watched a.m. programs, Variety found anchors taking on more roles as their networks extend into digital video and social media; producers working to beat their rivals in the traditional ratings, all the while hoping their networks monetize experimental ways of reaching viewers; and news personnel trying to figure out how to balance an increasing amount of hard news with the lighter tone that has been a hallmark of the time slot.
Exclusives
Today and ABC’s Good Morning America are locked in a neck-and-neck race for dominance among the eggs-and-O.J. crowd, and their split has been stratified for months. For more than three years, GMA has typically commanded more viewers overall, while Today consistently dominated people between 25 and 54. Yet for the past two weeks, the dynamic has gone topsy-turvy: GMA has won more viewers in that all-important category, while still maintaining its overall audience lead.
‘Good Day New York’ Moves Up In April
Fox O&O WNYW New York’s Good Day New York had a strong April among adults 25-54, according to Nielsen. The weekday show, hosted By Rosanna Scotto and Lori Stokes, averaged […]
For decades, the TV morning shows that are designed to appeal primarily to women have been produced mostly by men. But that’s changed. On Thursday, CBS named Diana Miller the new executive producer of CBS This Morning, filling a void left when Ryan Kadro exited the show three months ago. Now, for the first time, all three network morning programs have female EPs.
Will WBBM Ever Rise In The Morning?
WLEX Changes Up Morning Show
KCRA To Expand Weekday Morning Newscasts
Hearst-owned NBC affiliate KCRA Sacramento, Calif. (DMA 20), will offer more morning news on weekdays. On Monday, April 23, KCRA 3 Morning News will begin at 4 a.m., providing an […]
After ceding its status as the most-watched morning show in the U.S. to NBC’s Today for the past seven weeks, ABC’s Good Morning America bounced back, winning the most viewers overall for the five days ending Jan. 19. Today continued its dominance, however, in the more important category, winning viewers between 25 and 54, the demographic coveted most by advertisers.
‘Get Up DC’, WUSA’s New Take On Morning News
As star anchors Matt Lauer and Charlie Rose exit amid harassment claims, female hosts take the spotlight, CBS’s Gayle King and Norah O’Donnell push to anchor without a man, and network execs scramble to reinvent a lucrative business.
United Communications Corp.’s CBS affiliate KEYC Mankato, Minn. (DMA 199) is adding an hour-long morning newscast beginning January 2018. KEYC News 12 This Morning will air live weekdays from 6 to 7 a.m. and […]
WFLD’s Morning Newscast Now Begins At 4 A.M.
Effective Monday, April 10, WLFD Chicago’s Good Day Chicago will begin at 4 a.m. The program will now run from 4 to 10 a.m. With this addition, the Fox O&O […]
WBZ Touts Homegrown Morning News Team
Viewers Love WGN’s Morning News For Being ‘Real’
ESPN is joining TV’s morning fray, hoping a new take on offering viewers stats and analysis of games will provide competition in the early hours of the day against Matt Lauer, Norah O’Donnell and Joe Scarborough. The three-hour SportsCenter:AM launches on the Disney-controlled cable network on Feb. 8, the day after the Super Bowl, at 7 a.m. — the earliest ESPN has ever aired an original hour of the program.
E.W. Scripps-owned ABC affiliate WXYZ Detroit (DMA 12) is adding new faces to 7 Action News This Morning beginning Monday, April 6. The new ensemble includes anchors Alicia Smith and […]
WJZY Creates A Different Morning Show Vibe
Morning Co-Anchors Heath, Lundberg Exit WKBW
Another Coffee Shop-Themed Morning News Promo
New Morning News Promos From KTVT Dallas
WTTG Beats All 3 Network Morning Shows
In the week ending April 23, Fox 5 News Morning at 7 am takes 7-9 a.m. among adults 25-54 and 18-49.
WDRB’s Promos With Personality = Ratings
WALA Expanding Its Morning Newscast
The Mobile, Ala. Fox affiliate is adding an hour in the a.m., with news from 4:30 to 9 beginning Jan. 27.
WGN Promotes Dan Ponce To Morning News
Effective Sept. 3, Tribune’s CW affiliate WGN Chicago (DMA 3) has promoted reporter Dan Ponce to co-anchor of the 4 and 5 a.m. newscasts of WGN Morning News alongside co-anchor […]
WMAQ News Promos Marry Talent, Content
When Chicago’s NBC O&O overhauled its approach to morning news, Diane Hannes, VP of creative services, and her team crafted a multi-part campaign that introduced the new team, explained the scope and pace of the coverage and tied it all in with the station’s other news broadcasts.
WXIX Adding An Hour To Its Morning News
The Cincinnati Fox affiliate is expanding its Morning News Xtra to run from 9 to 11 a.m. and lead in to Rachel Ray.
