MARKET SHARE | DMA 48: LOUISVILLE, KY

WDRB Anchors Share Personal Virus Stories

“Unscripted and as real as it gets, and even shot on their own iPhones,” said Scott Brady, WDRB Louisville’s creative service director. “We wanted the news personalities to drive the content, and share their unique perspective with detail from these past six weeks.”

MARKET SHARE

WDRB Louisville’s Super Bowl Sunday Strategy

WDRB Anchor Lindsay Allen Won’t Return From Maternity Leave

MARKET SHARE | DMA 48: LOUISVILLE, KY

WDRB Tops Marketing Obstacle To Win At 5

Scott Brady, the creative services director for Block’s WDRB Louisville, Ky., faced a difficult marketing dilemma in September. He had to promote the station’s new 5 p.m. newscast without mentioning the name or showing the face of one of the newscast’s two anchors.

DMA 48: LOUISVILLE, KY

Block Names Dale Woods Louisville GM

He moves from WSMV Nashville to succeed Bill Lamb as head of the Fox-CW duopoly in Kentucky.

Block Stations Add Comscore Measurement

The station group will use Comscore local television ratings and Advanced Automotive data at its television stations in Louisville, Ky.; Decatur, Ill.; and Lima, Ohio.

DMA 48: LOUISVILLE, KY

Bill Lamb, WDRB GM, Is Leaving

In a Tuesday email to an editorial advisory board that was obtained by the Courier Journal, Lamb wrote he is leaving the Louisville, Ky., Fox affiliate on July 5 and heading to an unnamed station in a “top 10 market.”

MARKET SHARE | DMA 48: LOUISVILLE, KY

WDRB Adding Hour Newscast Weekdays At 5

DMA 48: LOUISVILLE, KY

WDRB’S Marti Hazel Announces Retirement

The longtime VP and director of sales at Block Communications’ Fox affiliate said Monday that her last day at the Louisville, Ky., station will be May 4.

DMA 49: LOUISVILLE, KY

WDRB’s Bill Lamb Getting Kentucky Mic Award

Bill Lamb of Block Communications-owned WDRB Louisville, Ky. (DMA 49), will be presented the Kentucky Broadcasters Association’s highest award at its annual convention on Oct. 9. The Kentucky Mic Award is presented to those individuals who have made outstanding personal contributions to the broadcasting profession in Kentucky. It is presented only when contributions are deemed […]

TVN SOCIAL SCORECARD | DMA 49

WDRB Wins Social By A Nose In Louisville

WDRB, Block Communications’ Fox affiliate in Louisville, Ky., comes out ahead of the market’s other TV stations in a competitive race in social media actions over the last six months according to data from audience insight firm Shareablee.

DMA 49: LOUISVILLE, KY

WDRB: WH Said No Wiretap, Russia Questions

The Block Communications-owned Fox affil in Louisville, Ky.,  announced on air Monday that the White House made it clear prior to an interview that President Donald Trump wouldn’t answer questions on Russia or wiretapping.

OPEN MIKE BY BILL LAMB

TV Needs More Station Editorials, Not Fewer

Bill Lamb, GM of WDRB Louisville, Ky.: “Some general managers don’t like to do editorials because they feel it could cost them viewers or advertisers. My experience has been that both objections are myths. Editorials have given viewers a unique reason to get their news from us rather than another station, so it is a value-add.”

 

PLAYOUT (DMA 49: LOUISVILLE, KY)

Bidirectional Fiber A Key To WDRB Air Show

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WDRB GM Writes Unique Ratings Promo

DMA 49: LOUISVILLE, KY

WDRB 11 P.M. Newscast to Debut Monday

Block’s Fox affiliate in Louisville, Ky., adds a half-hour broadcast, bringing its weekly total of local news to 56.5 hours.

DMA 49: LOUISVILLE, KY

Katie George To Join WDRB News Team

Block Communications-owned Fox affiliate WDRB Louisville, Ky. (DMA 49), has hired Katie George, the reigning Miss Kentucky USA and one of college volleyball’s most outstanding players, as the newest member of its news and sports team. George is a Louisville native who just completed her standout volleyball career at the University of Louisville as ACC […]

DMA 49: LOUISVILLE, KY

WDRB Expands Midday News To Full Hour

Beginning Monday, Sept. 21, Block Communications-owned Fox affiliate WDRB Louisville, Ky. (DMA 49), will add a second half-hour of midday news to its Monday through Friday schedule with the debut of WDRB News at Noon. This will mark the first expansion of WDRB’s midday news product since the premiere of WDRB News at 11:30 in […]

DMA 49 (LOUISVILLE, KY)

Have WDRB’s Many Investments Paid Off?

Amid Louisville’s competitive TV news landscape, Block Communications’ WDRB takes pains to avoid becoming complacent. That’s how the station has operated for years, according to News Director Barry Fulmer, and judging by the Fox affiliate’s recent moves, it seems as if the message is getting through.

MARKET SHARE

Fire Chiefs (And Hydrants) Behaving Badly

DMA 49 (LOUISVILLE, KY)

WDRB Business Reporter Bill Francis Retires

MARKET SHARE (DMA 49: LOUISVILLE, KY)

WDRB Louisville Adds Music To Its TV Brand

WDRB, the Block Communications-owned Fox affiliate in Louisville, Ky., says radio is music to its ears. Last week the station launched two free music apps: WDRB Classic Hits and WDRB Hot Country. “We wanted to get into radio without the expense of a transmitter and tower,” says Bill Lamb, WDRB’s general manager. “And we’ve pre-sold six-figures worth of advertising dollars already.”

DMA 49 (LOUISVILLE, KY)

WDRB Debuts Technology-Driven Set

MARKET SHARE (DMA 49: LOUISVILLE, KY)

Will Benson Moves Up, Across Town In Louisville

WDRB Hopes Its Viewers Loves ‘Laughs’

The Block Communications Louisville, Ky., Fox affil is the only non-Fox O&O to participate in the summer 13-week test of the stand-up comedy show.

DMA 49 (LOUISVILLE, KY)

WDRB Adds Education Reporter To News Staff

Continuing a long string of recent hires of former print journalists, Fox affiliate WDRB Louisville, Ky. (DMA 49), has hired former Louisville Courier-Journal education writer Antoinette Konz for the station’s news website, WDRB.com. Konz has dedicated her seven-year career at the Courier-Journal to reporting on area schools. She has covered education issues at all grade […]

DMA 49

Louisville’s WDRB Slots New 6 P.M. Newscast

The Fox affiliate will launch the new half-hour broadcast on Sept. 14. It will boost the station’s news output to nine hours each weekday.

Ryan Cummings Joins WDRB Weekend News

Fox affiliate WDRB Louisville, Ky. (DMA 49), has added Ryan Cummings to its news staff as a reporter and weekend anchor on WDRB News @ 10. Cummings joined the station on April 7 and assumed his anchoring duties on April 12.  Tamara Evans will remain as co-anchor of the weekend late newscast. Cummings joins WDRB […]

MARKET SHARE (DMA 49)

WDRB’s Promos With Personality = Ratings

MARKET SHARE

Advertising On Local TV Means Business

DMA 49 (LOUISVILLE, KY)

WDRB GM Apologizes For Calling Paper Poll Rigged

DMA 48 (LOUISVILLE, KY)

WDRB Louisville Adds 3 More Print Journalists

Block Communications’ Fox affiliate WDRB Louisville, Ky. (DMA 48), today announced the addition of three more journalists to the station’s website team. Jason Riley, Marcus Green and Chris Otts will contribute on a full-time basis to WDRB.com. Riley and Green start at the station on Sept. 23, Otts on Sept. 30. In making the switch […]

MARKET SHARE BY PAUL GREELEY

If It Ain’t ‘Breaking,’ Don’t Say It Is

WDRB Louisville, Ky., has stopped using “breaking news” to describe reports in its newscasts. It says it’s opted instead for “good journalism and storytelling.” The Block Communications Fox affiliate’s news director, Barry Fulmer, says: “We don’t want a marketing brand like “breaking news,” or anything else, dictate how we cover news.”

DMA 48 (LOUISVILLE, KY)

WDRB Adds Chris Sutter To Weekend A.M.News

Fox affiliate WDRB Louisville, Ky. (DMA 48), has hired Chris Sutter as the new co-anchor of its weekend edition of WDRB in the Morning. Sutter, who will be sharing anchor duties with Kelly Davis, officially assumes his new post on Sunday, July 14, after being introduced to viewers on the Saturday, July 13, telecast. Sutter takes […]

DMA 48 (LOUISVILLE, KY)

WDRB Drops Use Of ‘Breaking News’ Tag

The Louisville, Ky., Fox affiliate is running a promo that says: “You hear the term, ‘Breaking News’ quite frequently these days. It’s a marketing ploy to convince you that at television station is better at bringing you the news first, as it happens. The problem is, it’s just not true.”

DMA 48 (LOUISVILLE, KY.)

WDRB Hires Columnist John David Dyche

COMMENTARY BY JAMES MILLER

Louisville TV News Focuses On Crime

Is Louisville more or less safe than it used to be? If you watch local television news, you’re more likely to think that Louisville is less safe. This is partially because the local TV outlets— WAVE, WHAS, WLKY, and WDRB — spend an extraordinary amount of time covering crime stories despite the preponderance of other, more newsworthy topics.

DMA 48 (LOUISVILLE, KY)

WDRB-WMYO Sets Major Building Expansion

The Block Communications Fox-MNT duopoly in Louisville, Ky., will begin an 11,000 square foot addition in March, with completion expected by next January.

DMA 48 (LOUISVILLE, KY)

WDRB to Add Weekend Morning Newscasts

The Block Communications Fox affiliate in Louisville, Ky., will launch a three-hour newscast on Saturday and Sunday  starting Jan. 19.

DMA 48

WBKI Louisville To Launch 7 P.M. News

The new evening broadcast will be produced by Block Communications’ WDRB which operates WBKI under a SSA.