Fox Sports’ Mike Mulvihill Named President, Insights & Analytics

He will lead a centralized insights and analytics team across Fox Sports, Fox Entertainment and Tubi.

Fox Corp. today named longtime Fox Sports executive Mike Mulvihill president, insights and analytics. In this new role, he will have oversight of the research, analytics and strategic planning teams across Fox Sports, Fox Entertainment and Tubi. Mulvihill will continue to report to Mark Silverman, Fox Sports president-COO, while additionally now reporting into the leadership of Fox Entertainment and Tubi.

“Mike has been an unbelievable asset to the Fox Sports team, providing unmatched insightful analysis, and helping us grow our business to new heights,” Silverman said. “We are thrilled to see Mike expand his portfolio and bring his unique talents to our Fox Entertainment Group and Tubi.”

Mulvihill most recently was executive vice president, head of strategy and analytics for Fox Sports, a role he held since 2016. During his time at Fox Sports, Mulvihill has played an important role in maintaining existing rights deals with several of Fox Sports’ key league partners, including the National Football League and Major League Baseball. His involvement with game regionalization on Fox Sports’ NFL package has propelled Fox Sports to record ratings in recent years.

He was also involved in Fox Sports’ rights deal that secured the FIFA World Cup in 2018 and 2022, as well as the extension adding the 2026 FIFA World Cup to Fox Sports’ portfolio.  He oversees all of Fox’s horse racing content and negotiated the deals that brought the Belmont Stakes to Fox beginning in 2023 and that made Fox an equity partner in the advance deposit wagering platform NYRA Bets.

Additionally, Mulvihill has been a liaison providing input on scheduling decisions between Fox Sports and league partners including NFL, MLB and NASCAR, in order to maximize viewership and exposure. He was instrumental in creating Fox’s “Big Noon Saturday”, now the most-watched game of the week in College Football, and oversees the scheduling of the NFL On Fox, including “America’s Game of the Week,” TV’s most-watched show for the last 14 seasons, according to Fox Sports.

Mulvihill joined Fox Sports in 1995 as a research analyst. He was promoted to the position of senior vice president in 2011 and was named to Sports Business Journal’s prestigious “Forty Under 40” list as a member of the publication’s 2010 class.

BRAND CONNECTIONS

A graduate of the University of Missouri-Columbia with a bachelor’s degree in communications, Mulvihill received the school’s Distinguished Alumni Award in 2008.


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