NBCU Expands Ad Resources For Local Marketers

Today, NBCUniversal expanded its available digital inventory, addressable products and advanced targeting by scaling NBC Spot On across One Platform, providing local marketers with what it calls “unparalleled reach, premium content and audience targeting capabilities.”

Launched in February 2020, NBC Spot On was designed to give local, regional CTV and OTT access to premium, brand-safe video inventory from the company’s own portfolio as well as from a marketplace of select premium video partners.

For the first time, NBCUniversal will open up these premium opportunities across Peacock, YouTube and Apple News to local marketers. Additionally, even more digital and streaming inventory will be made available through NBCU’s OneApp, which encompasses NBC, Bravo, E!, USA, Oxygen, MSNBC, and Syfy.

NBCUniversal reaches 200 million people every month across all its digital properties, and these enhancements will double the available digital inventory from O&O properties and third parties, helping marketers to connect with audiences in their desired regions at scale.

Powered by Comcast’s Freewheel and NBCUniversal’s technologies, NBC Spot On uses cutting-edge geo-targeting and audience targeting to help boost advertisers’ reach with their intended audiences. NBC Spot On “helps local marketers target where customers are located and AdSmart helps marketers connect with audiences based on who they are — all in a brand-safe, fully privacy-compliant environment.”

Every month, across all NBCUniversal digital properties, viewers spend almost 30 billion minutes consuming content. Now, the company says, “with NBC Spot On as part of One Platform, local marketers will be able to easily find their viewers across those digital properties at scale, giving them access to the entire suite of NBCUniversal’s advanced digital audience targeting options.” Additionally, NBC Spot On will expand to include all geo-targeted selling for NBCUniversal inventory, including CTV and OTT.

Today’s announcement builds on NBCUniversal’s One Platform offering to reach viewers across every screen and mirrors the trajectory of other in-house innovations that have been successfully scaled across the platform, like AdSmart, CFlight and NBCUniversal Checkout.

At the same time, NBCU said, “expanding NBC Spot On further integrates NBCUniversal’s sales teams around the best technologies, shared resources, and our One Platform vision. Sales teams at NBC and Telemundo owned stations will now have access to even more digital inventory from both NBC owned and operated properties and third parties, along with expansive targeting solutions. Together, this will allow NBCUniversal to serve all partners, from local businesses to global companies, with a full range of solutions.”

Advertisers and clients interested in learning more about NBC Spot On are encouraged to visit NBCSpotOn.com and connect with an expert.