Local Now Upgrades In 25 Markets, Adds New Series

The Weather Channel-owned streaming service Local Now has upgraded its experience for users in 25 U.S. markets, adding more in-depth analysis, more localized content and new exclusive segments hosted by a variety of talent, including Sasha Rionda, Local Now’s first dedicated host.

The markets with an upgraded experience for users: Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Indianapolis, Los Angeles, Miami, Minneapolis, Nashville, New York City, Orlando, Philadelphia, Phoenix, Portland, Raleigh, San Antonio, San Francisco, Seattle, Tampa and Washington. These markets were chosen based on specific criteria, including target audiences and their status as major metropolitan cities.

Additionally, Local Now has now launched two new video series for all users and all markets. The first new segment is focused on health and wellness and titled Body & Mind. The content highlights exercise, recipes and healthy living, which is resonating very well with Local Now users.

The second new segment is Mom Life, hosted by a California native and Los Angeles-based mother, Adrianna Costa, and follows her journey of motherhood.

“Local Now is the premier local streaming news service in the market today,” said George Callard, president, The Weather Channel. “Launching the upgraded experience in these 25 markets and adding engaging original content further ensures Local Now users have the best experiences possible.”

Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic to hundreds of markets across the U.S.

BRAND CONNECTIONS

“Local Now is supported by a one-of-a-kind technology stack that allows our internal teams to deliver highly-custom locally-relevant content to our users which is unmatched by any other content provider in the market,” said Jeremy Jones, head of product and innovation, Local Now.

Recently, Local Now re-launched on Sling TV, which is one of the largest platforms for Local Now consumption.


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