Streaming News 2022: Webinar To Explore Optimizing News Content And Workflow Strategy

TVNewsCheck’s Streaming News 2022 kicks off as a two-part webinar event on July 21 focusing on news programming for OTT and how its production can smoothly integrate into newsroom workflows. Executives from Cox Media Group, NBCUniversal Local, E.W. Scripps and Fox Television Stations will discuss how they’re tackling the platform. Register here.

News streaming leaders from NBCUniversal Local, Fox Television Stations, Cox Media Group and the E.W. Scripps Co. will share insights into their strategies for live streaming, simulcast, on demand and original content creation, along with the shows they’re developing and the audience development objectives behind them at Streaming News 2022: Optimizing News Content and Workflow Strategy, a TVNewsCheck webinar on July 21 at 1 p.m. ET.

Executives will also explain how they’re reconciling their ramp up of production with existing newsroom resources and how they’re using their staff, facilities and technology to meet the new demand.

“Nearly every TV station group has now launched streaming apps and FAST channels into the marketplace, and now they’re grappling with developing appealing, original programming strategies to run on them,” said TVNewsCheck Editor Michael Depp. “This webinar will look at emerging content strategies from groups that’ve been in the space for some time now, along with how they’ve integrated streaming production demands with their already-innundated newsroom workflows.

“Adam Wiener, who developed and launched CBS’s local stations on streaming, will be moderating this discussion, and there’s no better expert to dive into OTT’s numerous programming and workflow complexities than him,” Depp added.

Register for Streaming News 2022: Optimizing News Content and Workflow Strategy, here. Part two of this webinar event, Maximizing Audience and Revenue, will be on Aug. 25 at 1 p.m. ET. Register for that webinar here.



Owen Jennings

Owen Jennings, Executive Director of Product & Innovation, Cox Media Group — He boasts more than 15 years of digital experience across national and local media with Turner Sports, CNN and Cox Media Group. In his current role, he leads product, UX, innovation and distribution for television and radio at CMG. A key focus this year is on growing O&O streaming across all direct consumer platforms as well as expanding third party distribution partnerships.

In addition to always wanting to talk about the latest digital innovations, Jennings also will have no trouble talking about music, travel and real estate.

Socrates Lozano

Socrates Lozano, Senior Director, ScrippsCast and Newsroom Innovation, the E.W. Scripps Co. — The only thing constant in Socrates Lozano’s 15-year broadcast career is change. He has spent the most recent helping build Scripps’ national teams technology and storytelling infrastructure in Denver. He has a passion for storytelling and is obsessed with modernizing the way we produce and distribute content to our viewers.

He leads a newsroom of talented journalists, covering stories from around the country. Experimentation, failure and innovation are at the core of what drives him forward, and he is always looking to surround himself with like-minded people who have the desire to leave an impact on this industry.

Meredith McGinn

Meredith McGinn, EVP of Diginets & Original Production, NBCUniversal Local — In her role, she oversees NBCLX, a new TV and streaming network designed for Gen Z and millennial audiences; Cozi TV, NBC’s national multicast network that delivers TV’s all-time best shows and pop culture favorites across more 90% of the country and across the NBC owned television stations and affiliates; and LXTV Productions, the production company behind original shows and specials including travel show 1st Look, real estate and design shows Open House and Open House NYC, home improvement show George To The Rescue and live red-carpet specials from the Emmy Awards and the Rose Parade for NBC Network, among others. NBCLX, COZI TV and LXTV Productions are all part of NBCUniversal Local, a division of NBCUniversal.

At LXTV McGinn also manages production of custom integrated marketing solutions for top consumer brands. In addition, she oversees all aspects of NBCUniversal Local’s nationwide annual pet adoption campaign — Clear The Shelters — which has resulted in more than half a million pets finding new homes since the initiative launched in 2015.

Before taking on her division-level role, McGinn worked as director of news and content at NBC’s flagship WNBC New York, where she was responsible for overseeing news decisions and programming for New York Nonstop, which she launched in 2009. Before this, she worked as a senior producer at MSNBC from 2003 to 2006, primarily overseeing live weekday morning and breaking news coverage.

Previously, McGinn spent nearly a decade in news management at the Fox Television Station group as assistant news director for WNYW New York and managing editor for WTXF Philadelphia, where she received two spot news Emmy Awards.
McGinn graduated magna cum laude with a bachelor’s degree from Temple University.

Emily Stone

Emily Stone, VP, Digital Content Operations, Fox Television Stations — She oversees digital content strategy and operations for Fox TV Stations. She works closely with all of the Fox O&Os to refine their local digital publishing strategies and workflows. Stone also oversees the operation of the Group Content Team, a team of content creators who produce original digital content for all markets. She is based in Los Angeles.

Stone has been with Fox since the early 2000s. She started her career as an intern at WTVT Tampa, Fla., and went on to lead digital operations at WAGA Atlanta and WTTG Washington. She holds bachelors’ degrees in communications and political science from the University of South Florida.

Adam Wiener

Adam Wiener, Founder, Continuous Media LLC (moderator) — He has spent more than 30 years at the forefront of media evolution, with a career spanning print, radio, broadcast television, digital and streaming. He has worked at traditional media companies, early and late-stage start-ups and as a consultant.

Wiener currently advises large corporations and organizations on streaming strategies, operations and P/L management. He led all aspects of streaming/digital for CBS Television Stations where he conceived, built the business plan and led the roll-out of CBSN Local, the O&O’s 24/7 news streams across major U.S. markets available for free (ad supported) on connected television, desktop and mobile devices via the CBS News app, local station websites, Pluto TV and Paramount Plus.

The National Association of Broadcasters recognized his work in transforming a traditional media company into a future-focused, streaming powerhouse by naming him the 2021 recipient of the NAB Digital Leadership Award.

Stephen Bach

Stephen Bach, Sales Manager, News Vertical, Amagi — He works with national news organizations, local station groups and digital media companies to build new streaming channels and move their operations to the cloud.

Before joining Amagi, Bach was SVP at Engine Media, where he built a live streaming service for local news, Engine Media Live, and distributed a new esports channel, UMG TV, to numerous FAST platforms.

Bach joined Engine after the acquisition of Vemba Corp., a Toronto-based video distribution platform, where he was CEO from 2017 through 2019. Having studied journalism at university, he began his career at CNN and CBS News covering politics and media in Washington.

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