Marketing Director, Marketing Producer, & Digital Content Producer

Website Gray Television

WTVY, Gray’s CBS and NBC affiliates in Dothan, Alabama, needs a Director of Marketing, a Marketing Producer and a Digital Content Producer.

WTVY News 4 is the #1 local media organization producing news, weather and original content for the Wiregrass region of Alabama, Florida and Georgia.

Located in downtown Dothan, AL, WTVY has been the area’s favorite local broadcaster since 1955.

News 4 takes pride in our winning culture and reputation as the “Hometown News Leader.”

Leadership is about more than being the most popular.

Come see how we’re embracing our responsibilities to promote prosperity in the Wiregrass for all.

Experience the energy of Dothan’s impressive economic growth, while still enjoying a very comfortable cost of living.

Director of Marketing

As WTVY Director of Marketing, you are uniquely responsible among the leadership team for both audience development and revenue generation on multiple platforms.

As a key department head, you must be successful interacting with a variety of internal and external stakeholders to provide creative leadership on a wide range of projects.

You will report directly to the Vice President & General Manager.

Primary Job Duties and Responsibilities:

-Develop and execute the station’s annual marketing plan, including brand promotion and advertising campaigns for broadcast, digital and live events.
-Act as the sales team’s Creative Services Director, assisting our multimedia sales specialists with getting their clients’ advertising campaigns live on various audience platforms.
-Showcase exceptional video production skills, including writing, directing, cinematography, editing and motion graphic design.
-Exhibit a high level of organization and time management to ensure the timely delivery of projects.

 Qualifications/Requirements:

  • The ideal candidate has a leadership mindset and is comfortable assuming the responsibility of ownership of the station’s marketing goals.
  • Previous management experience is preferred.
  • He or she will have an impressive reel of completed video projects and proven track record of hitting deadlines.
  • Expert knowledge of Adobe Creative Suite or other leading industry software is needed and a degree in Advertising,
  • Video Production or a related discipline is preferred. This individual must be able to perform various physical tasks, including lifting up to 50 lbs.

Click here to apply directly to the Marketing Director position.

 

Marketing Producer

WTVY, Gray’s CBS and NBC affiliates in Dothan, Alabama, needs a Marketing Producer.

WTVY’s Creative Department is looking for a talented and driven video editor, videographer, writer, and graphic artist.

You will work with clients and account executives to plan and create effective commercials and content for local businesses.

You will also collaborate with the Creative Director to build upon the tremendous popularity of the News4 & 4Warn Weather brands with innovative marketing strategies to promote audience growth.

This is an entry level position offering exceptional training and access to some of the local media industry’s best technology in a winning culture.

If you’re coachable and committed, you’ll succeed here.

Job Responsibilities:

  • Create compelling advertising that helps local clients achieve their business goals.
  • Write, schedule, shoot and edit commercial production projects, collaborating effectively to meet client needs.
  • Create motion graphics as necessary for spots.
  • Some graphic design for digital platforms and social media will be necessary.
  • Deliver final spots to clients and make adjustments as needed.
  • You will also work with the Creative Director to craft effective promotional campaigns. Exact involvement will vary.
  • You will be working in a collaborative environment and you’ll be expected to brainstorm ideas, take critique, and give critique.

Qualifications/Requirements:

  • Experience in video production, video editing, and basic graphics work IS REQUIRED.
  • The Creative Video Producer will be a self-starter, expected to carry a professional appearance for clients and work well with others.
  • Previous experience in television is a plus, as well as knowledge of Blackmagic Design Pocket Cinema Camera 4K, DaVinci Resolve Studio & Fusion and Adobe Creative Suite.

Click here to apply directly the to the Marketing Producer position.

Digital Content Producer

WTVY, Gray’s CBS and NBC affiliates in Dothan, Alabama, needs a Digital Content Producer.

A Digital Content Producer is the first line of real-time content distribution for the newsroom.

We need a strong writer who can get content out quickly on digital platforms.

You should also be a social media superstar.

You will focus on breaking news in a fast-paced environment as well as enterprise digital reporting.

Prior work with CMS, video editing, social media, and writing preferred.

This role may also include broadcast television news producing duties from time to time.

Essential Responsibilities include, but are limited to:

– Editing video for station website and social media platforms.
– Curating content from a variety of sources and platforms.
– Editing and proofreading stories by other staff members.
– Managing station’s social media accounts.
– Use working knowledge of spelling and grammar.
– Interact with sources and the public through news story coverage and station events.
– As needed, do live coverage on social media platforms of developing stories.

Qualifications Needed:

 – Must be able to work quickly and multi-task under deadline pressure and breaking news.

Click here to apply directly to the Digital Content Producer position.

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 101 television markets. Upon closing pending transaction, Gray will own television stations serving 113 television markets that collectively reach 36 percent of US television households. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

To apply for this job please visit www.gray.tv.


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