Megaphone TV Platform Expands, Introduces Sponsor-Friendly Twitter & UGC Features

Megaphone TV, an interactive-sponsorship platform for TV stations, has launched sponsor-friendly Twitter and user-generated content (UGC) features. These additions let stations “supercharge their broadcast advertising revenue while delivering highly engaging branded segments.”

With the new features, stations and broadcasters can amplify their premium advertising and sponsorship offerings, harnessing the power of social and user-generated content.

Colin Moock, Megaphone TV’s chief product officer and co-founder underscores the significance of these enhancements in fulfilling the company’s mission to develop user-friendly tools that minimize effort and maximize revenue for local stations.

“Tweet to TV simplifies the process of presenting Twitter content on TV. If you’re looking to pull a Tweet to air and don’t want to bother with complex third-party software, this is the solution for you,” Moock says.

Moreover, Tweet to TV enables the creation of premium branded content, streamlining the acceptance, moderation and broadcast of Tweets while guaranteeing 100% brand safety for sponsors and stations alike.

“Advertisers now can sponsor Tweet to TV segments, encouraging viewers to submit Tweets while actively promoting branded hashtags. This will enable local stations to meet the demands of digitally focused brands,” Moock adds.

Megaphone is also introducing its new UGC feature, providing stations with “seamless integration of user-generated content into their on-air shows.”

“Our new UGC feature simplifies the process for audiences to send photos, videos, or comments to their favorite stations, all while granting stations full control over the content that goes on air,” says Dan Albritton, CEO of Megaphone TV.

The UGC feature also facilitates the creation of sponsor-friendly branded segments, empowering viewers to submit content while ensuring complete brand safety for advertisers.

Megaphone TV’s latest premium social and UGC features help stations offer their valued advertisers enhanced, high-performance ad packages.