KAZA Lands Chargers Spanish-Language Rights

Azteca-owned KAZA Los Angeles (DMA 2) has become the Los Angeles Chargers Spanish-language flagship TV station and broadcaster of three preseason games. Additionally, the Chargers and Azteca plan to expand the broadcast to reach fans and viewers throughout all of Southern California.

“We are excited to serve as the flagship Spanish-language station for the Los Angeles Chargers preseason games,” said Enrique Perez, EVP, Azteca America Station Group. “Our viewers throughout Southern California will be able to watch the games live as well as participate in team-supported community events for fans of all ages in the local L.A. area.”

Beginning in September, and continuing through the NFL season, KAZA will broadcast a weekly primetime show featuring Chargers highlights and expert commentary that will provide viewers and fans with behind-the-scenes coverage. The station said it also will look to “broaden its relationship with the Chargers through its affiliate stations in an effort to provide even greater access to and wider distribution of this unique, original content.”

Additionally, a Chargers fan update will be featured on the Wednesday night edition of Azteca America’s longtime network sports program, Los Protagonistas. The segment also will air on Fridays during KAZA’s local sports show, Tiempo Extra.

On the digital front, the partnership also will include cross-promotion on all social media and digital platforms for KAZA and the Chargers.