Rentrak StationView Adds Bonten Tri-Cities Stations

Multi-screen media measurement firm Rentrak Corp. today announced a multiyear agreement with Bonten Media Group for Rentrak’s  StationView Essentials electronic measurement service. Bonten will use StationView Essentials at its Tri-Cities, Tenn.-Va. duopoly of WCYB (NBC) and WEMT (Fox).

“We strongly believe in the value local television brings to advertisers and Rentrak’s database measurement process brings a new dimension in demonstrating that value to our advertiser and agency partners,” said Randall Bongarten, CEO of Bonten Media.

Available in all 210 television markets, Rentrak’s StationView Essentials service features a fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide.